5 Ways to Use Technology in Small Businesses


In this contemporary era, technology is both a curse and a boon to the common people. However, like many other things people are always under a dilemma to use it or to misuse it. It is up to people how they use it.

The contemporary age is also competitive. So in this era let’s find out some good ways to do business using the new technologies.

Many technologies are less expensive and simple and it is suitable for small businesses start-ups to grow business.


1. Connect With People

This the basic step for any entrepreneur to be in contact with new people so that they connect with people and grow their business and technology make this thing so simple that one can be in contact with other people throughout the day.

Especially during this unprecedented Covid-19 lockdown, it is very challenging to do business, people found the work from as attractive as using social sites. We can use our employee’s skills to develop our social site presentation page for marketing.

Working through the mails and other technology helps many small businesses to manage their task easily. Nowadays there are also meeting facilities available through the mailbox that aids to punctuality in the business schedule.

Thanks to modern technology because they provide us with the working mobility and other flexibility because during this pandemic time many people were jobless. Many people have learnt a lot of new skills and they have developed internet and technological skills which might help them in their future carrier.


2. Improve Marketing Tactics

Upgrading business and oneself is everything that matters in a business. Whatever I have learnt in my business is to upgrade our oneself day by day. At night we have to check our to-do list so that we could get access to our higher self, so as in business. Technology makes it simple for us.

There are many applications and soft-wares available in the market which helps to maintain account details and lots of other facilities to maintain the reputation of the business. 

To improve marketing tactics it is essential to open the website of the business and to get feedback and show our mission to the people so that they can contribute to building our mission and vision.


3. Use Social Media as a Useful Tool

Many people spend there most of them by just scrolling their social sites. We can easily target our targeted people for business expansion through social media marketing. There are many digital markers available in the market, however, it is simple to do marketing through social media.

Nowadays, social media platform are used so much to do marketing that it can bring lots of possibilities in a business. Digital marketing through Facebook, Instagram, and YouTube are making good money by advertising the trustworthy brands.

Many small businesses had gained customer loyalty and feedback through their social media page. This tactic helped them to focus on the product usage and up-gradation of the product to make friendly use.


4. Resort to Remote Workplace Methods, If Needed

Too much wasting time on travelling and not getting proper employee at proper place and other issues are solved sue to online business and remote workplace method. It is an arduous task to get proper employee at the proper place, however, this problem is also solved by just making some simple moves.

Connecting to like-minded people helps to boost the business growth and flexibility of business through connecting remote workplace method, these issues are resolved. 

For example, if a person has to find the same business strategy which had already been started by someone else can get help through one call, these flexibilities are only available through the internet.


5. Technology as a Tool of Productivity

When starting a small business, it is often a given condition that one needs to invest in a variety of roles before he or she can get a team of the worker to delegate all these tasks. 

Many entrepreneurs hire the social media manager or digital marketing team to manage their business. In that case it is less expensive to do marketing on our own.

Of course, to handle large business it is essential to get right skills and staff so that boss doesn’t have to focus on marketing but it indeed is one of the cheapest ways of marketing nowadays, and adopting ideas of others is also a good notion sometimes.

Even smartphones provide many applications to maintain our to-do business list and as well to schedule the meetings with employees and partners.

Written by - Vinayak Mehta

Edited by - Sandhya R

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