What is a better stress reliever than shopping, it gives you enough dopamine to increase your happiness. With the new age of technology and the upcoming innovations, it has now become much easier than before to shop. Here are some new ways to shop and enjoy shopping.
Influencer Marketing
Influencer marketing earlier was not taken seriously but with time we have seen a major shift of the brands in influencer marketing, it is no longer about the selfies but has transitioned to a raw, real aesthetic, and brand promotions, this will continue in the upcoming years.
As the shops and stores are closed due to the ongoing pandemic, shoppers cant try out outfits or test out gadgets in the store so the video is going to be the next best thing. Brands have already started sponsoring content creators and sending them their products for reviews.
Online Social Commerce
Due to the ongoing pandemic situation, people are buying stuff online which they would have preferred buying offline if the situation allowed.
Social commerce sites offer a variety of options and a seamless experience which in turn helps the customer as they don't have to go to different stores in search of a specific item and can make a purchase right from their website.
Artificial Intelligence-Powered Shopping
This is the upcoming era of a seamless shopping experience, where augmented reality(AR) and artificial intelligence (AI) combined give shoppers a walkaround experience in a mall while they are seated in the comfort of their home.
As so many consumers rely heavily on online shopping this will bridge the gap perfectly having best of the both worlds.
Artificial Intelligence-Powered Shopping
This is the upcoming era of a seamless shopping experience, where augmented reality(AR) and artificial intelligence (AI) combined give shoppers a walkaround experience in a mall while they are seated in the comfort of their home.
As so many consumers rely heavily on online shopping this will bridge the gap perfectly having best of the both worlds.
Creating a Strong Brand Identity on E-Commerce Portals
As a new shopping experience continues to emerge, a strong brand identity is crucial to attracting customers as it will lay a strong foundation for upcoming transactions and deals. any customer is going to prefer a portal that is trusted and reliable.
Ethical and Eco-Friendly Brands on the Rise
Ethics, day-to-day transactions of the brand, and the products they use to manufacture their items are now being checked by the consumer. Everything about the brand is now available on the internet and the consumers before investing their money check for the brand and the reliability of their products.
Same Day Delivery a Major Benefit
Any e-commerce site that can provide same-day delivery or fast delivery compared to its rivals has an unfair advantage over others. The expectations of the customers are increasing rapidly and they have no time to wait for their products.
Increased Customer and Chatbox Support
Due to the increase in the COVID-19 brands have started to reduce the face-to-face customer support and focus more on increasing their chat boxes and their telephonic customer support.
The chat boxes provide a shorter time during replies and answer mostly all the questions, and for the technical or faulty product issues, they may go with the technical staff on the telephonic support.
Conclusion
As the situation is not coming under control, and people starting to like online shopping from the comfort of their homes. Any brands/companies who need to make a mark for themselves and make the best use of this time have to strongly follow the above guidelines to have a strong hand over others.
As a new shopping experience continues to emerge, a strong brand identity is crucial to attracting customers as it will lay a strong foundation for upcoming transactions and deals. any customer is going to prefer a portal that is trusted and reliable.
Ethical and Eco-Friendly Brands on the Rise
Ethics, day-to-day transactions of the brand, and the products they use to manufacture their items are now being checked by the consumer. Everything about the brand is now available on the internet and the consumers before investing their money check for the brand and the reliability of their products.
Same Day Delivery a Major Benefit
Any e-commerce site that can provide same-day delivery or fast delivery compared to its rivals has an unfair advantage over others. The expectations of the customers are increasing rapidly and they have no time to wait for their products.
Increased Customer and Chatbox Support
Due to the increase in the COVID-19 brands have started to reduce the face-to-face customer support and focus more on increasing their chat boxes and their telephonic customer support.
The chat boxes provide a shorter time during replies and answer mostly all the questions, and for the technical or faulty product issues, they may go with the technical staff on the telephonic support.
Conclusion
As the situation is not coming under control, and people starting to like online shopping from the comfort of their homes. Any brands/companies who need to make a mark for themselves and make the best use of this time have to strongly follow the above guidelines to have a strong hand over others.
Written By - Akash verma
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