Innovation: Meaning and It’s Types



Innovation is the practical implementation of ideas that leads to various new types of new offerings, such as products, services, processes, and business models, to enhance or disrupt current applications or develop new solutions.

Types of Innovation

Some of the types of the innovations are:

  • Incremental InnovationThis kind of innovation entails expanding slow, incremental, and sustainable concepts, products, or services in the current market. With incremental innovation, new products and services are only marginally improved over earlier iterations of those same goods or services, and they only make minor adjustments to how those goods or services are currently manufactured or delivered. Without altering the fundamental functions of the product, it is possible to make it smaller, easier to use, or more attractive. Similarly, services can be improved continuously to become more effective.
  • Disruptive Innovation: Disruptive innovations are ideas, products, or services that enter already-existing markets or create wholly new ones to create new value chains. Although disruptive innovations initially perform worse when compared to standard value measures, they have a variety of features that are prized by niche markets. Such innovations may not yet satisfy the needs and preferences of core customers, but they typically are successful in turning non-customers into paying customers. Because established organizations make sound decisions when it comes to managing their current operations, disruptive innovation is difficult.
  • Sustaining Innovation: Sustaining innovation is the antithesis of disruptive innovation because it already exists in the market and enhances and expands current value networks to satisfy customer needs as opposed to developing new ones. Similar to incremental innovations, product innovation's support metrics get a little bit better with each iteration, cutting down on errors. If newly upgraded items meet the increased performance demands of higher-end clients, they may be more expensive and have bigger margins than previously. However, if it generates a larger sum and higher absolute profits, it might be less expensive.
  • Radical Innovation:  Because it shares traits with disruptive innovation but varies in the simultaneous deployment of novel technologies and new business models, radical innovation is uncommon. It even provides answers to demands and issues that we weren't even aware we had, changing marketplaces or perhaps the entire economy. Although they are uncommon, dramatic innovations have been more common in the past. Radical technological advancements that have altered how people communicate and operate in the world include PCs and the Internet.
  • Product Innovation: Product innovation, which relates to enhancing the nature and attributes of the product, is possibly the most prevalent type of innovation. It is also possible to use different parts of the previously constructed item. Even if it doesn't include any technology at all, product innovation is always real, can incorporate fundamentally new technologies, or can combine already existing technologies in novel ways. A novel product that has never been seen before can be an example of product innovation. Rotation widgets or the most recent iteration of an established product, such as an Amazon Echo or a second-generation wireless headset, are examples.
  • Service Innovation: A concept, product, or service method that is greatly improved in both new and existing markets is referred to as a service innovation. A system that enhances transmission, a new client interface improvement, or a new client interaction or distribution channel are a few examples of what this could be. The way you treat consumers can help you stand out from the competition, add value to their experience, and increase revenue for your company. Making your customers' lives easy is a key element of a successful business. Your future will be better the more effectively you address consumer demands and expectations. An innovative service provider that has generated growth outside of its primary industry is Uber.
  • Process Innovation: This method combines the expertise, technology, and organizational framework used in the manufacture of goods or the delivery of services. Generally speaking, process innovation refers to the adoption of new or improved production or shipping techniques. It may also make indirect reference to the goods and services provided by the business, for as through finance or HR assistance. To save time and money or to provide better customer service, process innovation is frequently carried out through the deployment of new technology or enhanced process procedures. There may frequently be a requirement for structural or cultural modifications because these are frequently new technology, equipment, or software. Typically, during the innovation process, the finished product does not change, but the way the product is used does.
  • Technological Innovation: One important component in boosting market competitiveness is the use of technology as a source of innovation. The term "technological innovation" refers to the development of new or improved technologies, including new kinds of machinery or modifications to existing goods, procedures, or services. When technology is used in the manufacturing process, for instance, it makes automation possible, which raises output levels, lowers unit costs, and makes better use of materials, which lowers variability and improves product quality.
  • Business Model Innovation: The business model, in all its simplicity, describes how businesses operate and generate revenue. It includes, among other things, core channels, target audiences, tactics, resources, and values. Business model innovation is a major shift in how businesses offer value to their clients or set themselves apart from the competition. In reality, this occurs frequently through the creation of new price strategies, revenue streams, or sales channels, but not only these. Being able to transform competencies and procedures that are optimal for commercial success is a problem for business model innovation. The fundamental decisions that your organization is working on typically need to be altered to establish a workable new business model.


Innovation is required in every sector to meet the growing demand for technological advancements. It is a key tool to make our life easier.

Written by Anagha S

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