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Instagram marketing refers to the process of promoting your business on Instagram. In this marketing, a brand shares high-quality content in various formats, such as posts, reels, and stories. The fact is that Instagram has become one of the most popular social media platforms.
Instagram offers brands a chance to market their products and services to users worldwide. Even if you are a new business. Here are 6 reasons why you should consider Instagram marketing for your business.
1. Large Audience
Through Instagram, you can connect with large, new audiences. Instagram has more than one billion monthly active users. And more than 90% of the following one or more businesses. More than 80% of Instagram users have discovered something new on Instagram.
2. Increase Engagement With Instagram
As we all know, engagement on Instagram is measured with likes, comments, and shares. With commercial posts, businesses can add tags to their products with links to prices and product descriptions. The featured 'shop now’ will redirect them to their online store. 72% of Instagram users have reported making a buy based on something they saw while browsing.
3. Attracting Customers
The customer is king. Instagram makes it easier to engage with your customers. With Instagram marketing, you can let customers know about your products and services.
By posting high-quality pictures and video content in the form of reels, you can attract your target audience on Instagram. Compelling bios and giveaways can also build engagement with your customers.
4. Influencers
Instagram marketing allows you to partner with influencers to promote your brand and products. As we all know, word of mouth is the best marketing. These influencers can reach demographics and audiences your brand is unaware of.
5. Analytics
Instagram allows you to track your marketing strategies. With the help of Instagram Insights, you can check the best time to post and which posts do well for your business. Sprout Social is another Instagram marketing tool that you can use. You can even keep tabs on your competitors with the help of Instagram marketing.
Source: Business 2 Community
6. Hashtags
Hashtags are essentially the keywords that can separate you from the crowd. If you are a new business, you can use the correct hashtag that resembles your brand. The right hashtags will increase your visibility.
How Can You Plan a Good Marketing Strategy for Your Instagram?
You are now aware of the benefits of Instagram marketing for your business. The next question is how to build your Instagram marketing strategy. Below are a few points you must remember before you plan your marketing strategy.
Setting Goals
The first step in building your Instagram marketing strategy is to set your goal. Before you start posting, you must be clear on 'Why are you posting on Instagram?' ‘What is your long-term goal?' Having predetermined goals will help you measure your performance.
Editorial Calendar
Creating an editorial calendar will help you manage your Instagram and save time. You can create your posts and plan your captions and hashtags to avoid the last-minute hassle. With the calendar, you can record highlights, such as new product launches or Diwali offers.
Target Audience
Before you begin marketing on Instagram, you must determine the ideal target audience you want to reach. Common factors such as age, gender, income, and location help you identify your target customer. You can take examples from your competitors' followers and determine your customer profile.
Source: Chimpz Inc
Competitive Analysis
Once you have determined your target audience, you must do a competitive analysis. When you are aware of your top competitors, you can review their Instagram bios. Going through their accounts and the type of content they usually share will give you a good idea of what you should create.
For the highest engagement, research your competitors' hashtags and stories. What colors they use, the number of posts, and when they post will serve as a benchmark when you grow your account. Don't copy-paste your competitor's post. Add uniqueness to your content to attract the right audience.
Bonus
Instagram is a community where people follow their interests. In the same way, you must follow accounts related to your business. It will increase your following as your competitor’s audience will eventually follow you if they like your content. You can also comment on your loyal followers’ posts. It encourages them to reshare your content and builds trust.
Conclusion
To grow your Instagram followers, you need to invest time and energy. From your username to your profile, everything must be recognizable and optimized. Your Instagram marketing strategy needs to be well-researched and creative. And if you maintain a consistent brand aesthetic on your Instagram account, you are bound to attract loyal followers.
Written by Garima Jain
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