I made it a point to show that moms can be fit, focus on fashion and beauty and so much more. Today things are different post more moms representing their different talents and personalities on social media. I always aimed to focus on Fashion and Beauty but the motherhood side was always very present and clear so it became an open book page in a sense.
1. Tell us about your background and journey.
I was born in Mangalore and moved to America when I was in first grade. My parents always kept me rooted with constant visits to India so I finally ended up settling here in Mumbai. I think now I can say I have put to use the best of both worlds.
2. What led you to start your page on Instagram and what is it about?
After a few years of working within the banking sector, I still had a dream of pursuing acting or something in the performing arts.
I realized that post-marriage even after doing a Mrs. India Globe contest and representing India on the International stage the stereotyping of a married woman was very much present in India even in 2009. My Instagram account which opened in 2015 eventually flooded with remarks like- you are a Santoor mom, you don't look like a mom, etc. I would even get trolled a little for the way I dressed.
I made it a point to show that moms can be fit, focus on fashion and beauty and so much more. Today things are different post more moms representing their different talents and personalities on social media. I always aimed to focus on Fashion and Beauty but the motherhood side was always very present and clear so it became an open book page in a sense.
3. How would you distinguish the term blogger from influencer?
I initially started as a blogger as I first had an active blog. Now I am called an Influencer. I find the difference is, you have to have a blog to be called a blogger.
4. Is it financially sustainable to be an influencer today?
As with any type of work with the right work ethic, networking & talent it can become a lucrative career.
5. What do you think influences consumer behavior?
I think raw connections influence the most.
6. What is your idea of success or your mantra in life?
I think when you are at peace you are successful in life.
7. How can someone become a successful social media influencer?
Be authentic and passionate about your work.
8. Which is your favorite book and why?
I love reading and have too many great books on my mind but a classic like " How to win friends and Influence People' is one of them.
Brief Bio:
Shrima Rai is an Award-winning fashion, beauty & lifestyle blogger, digital content creator, and YouTuber. She grew up in the United States and later settled down in Mumbai with her husband and kids. Her sense of mixing Western and Indian aesthetics in her tips-oriented blog has allowed her to create a niche for herself. She has been a banker, model, and Mrs.India Globe. Is verified on both Instagram & Facebook. Her audience demographic is mainly Indian women in the age range of 18- 40 years.
Over the past few years, she has worked with several reputed brand agencies for digital content creation as well as brand activation. She has also been featured as a blogger in top Indian publications such as Verve Magazine, Deccan Chronicle, etc., and has also been on the cover of Karnataka Today, Brands & Bloggers Magazine, etc.
She has launched her own curated Style Closet with Pernia's Pop Up and has been selected to act in a major Samsung Digital Digital AD for a home appliance.
She balances a holistic approach to lifestyle by blogging about Style, Beauty, Health and fitness, Family Life, and travel making her a versatile blogger who can discuss a wide range of subjects.
Interviewed By - Aarya Gode
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