Jashanpreet Singh: Comedy For Me Is a Gift (Actor, Co-founder- Dhustlerz, 180k, Canada)

 Jashanpreet Singh Interview

“Meet the man behind Veer Ji and Dhustlerz — a creator mixing tech, tales and truth for millions.”

Q. From Punjab to Canada, and from student life to content creator, what’s the story of how Dhustlerz began?

The beginning of Dhustlerz and my journey from Punjab to Canada are two separate stories. I moved to Canada in December 2014 as a Computer Science Engineering student at the University of Windsor, where I pursued my master’s and started my journey here. 

I always had a vision to embrace technology deeply. I worked as a software engineer at a company in Windsor that built software solutions, completed my studies, and continued in tech. Even today, I work as a software engineer for a company based in California.

Coming to Dhustlerz — hustle is something every middle-class kid relates to. After finishing my 12th grade, I followed my passion. I took part in plays at school, learned dance — specifically lyrical popping — and was a huge fan of Dharmesh Sir from Dance India Dance. 

Later, while doing my bachelor’s in tech, during that time, I met friends who were into rap, and we formed a small group called Desi Hustlerz, later known as Dhustlerz. 

We mixed hip-hop, dance, and rap. Two of my friends were into multimedia, so we started shooting music videos. I usually managed production and handled leads and managed dhustlerz.com. Over time, I began observing people and cracking jokes — the same sense of humour that shaped the character people now know as Veer Ji. 

Today, our Instagram page carries that identity forward. My real passion lies in brand-building — I love fame — but deep inside, I still admire the hustle. Alongside my videos, I continue to work on tech products every day.

Q. Your character Veer Ji has struck a chord with so many people. How did he come to life, and why do you think audiences connect so deeply with him?

The character Veer Ji naturally carries humour in its tone. I used to impersonate characters with a bit of exaggeration just to make my friends laugh. One day, a friend recorded me pretending to sell something — people loved it. It wasn’t intentional. My friends encouraged me to post the video, and once I did, people instantly connected with it.

Being an opportunist, I decided to go with the flow and create more videos, shaping Veer Ji into a funny yet relatable character while keeping sensitivity in mind. I think people connect with Veer Ji because he carries positive energy mixed with humour — it’s a perfect blend. 

The biggest catch is how it sounds; add a pinch of relatability, and the energy multiplies. Honestly, I think the audience could explain that connection even better than I can.

Q. You and Gunjit Kaur built the Dhustlerz brand together. What is the bigger vision behind it, beyond making people laugh?

Dhustlerz was never just about me or Gunjit. Many friends were part of the journey. But when it comes to Instagram and the clothing line, that’s when Gunjit and I take the credit — because that’s when Dhustlerz truly got recognition. We both are technopreneurs — we love building tech products — but Dhustlerz gave us the space to build a brand that taught us the meaning of hustle.

The bigger vision is to align all our hustles — from touching hearts through our art and videos, to creating long-form projects like Shaadi Na Banayo and our upcoming platform Wedophobia.com. You might notice the connection between the two.

 

Our aim is to capture moments through humour, turn ideas into projects, and build a community around what we believe in. In short, to align every hustle — just like the name Dhustlerz says. And honestly, the fact that you’re talking to me today makes you part of that journey, and I’m truly thankful for it.

Q. Your content often reflects student and immigrant life in Canada. How do you balance comedy with showing the real struggles and truths of that journey?

For me, content always begins with intent — it’s about observing life as it is. I’ve lived the immigrant experience, from the confusion of landing in a new country to juggling studies, work, and identity. Those stories naturally find their way into my work.

Comedy, for me, is a gift. I use it to capture moments with a keen eye on how society works and connect those dots to reflect both the struggles and truths of this journey. I don’t put in extra effort to “balance” it — I just stay mindful of my limits and try to keep it real while keeping it light.

Q. When starting a project, what comes first for you: the idea, the humour, or the message? And looking ahead, what new directions excite you?

Every new project begins with one purpose — to stay excited. That’s personal to me. Ideas evolve with time, humour is never planned, and the message grows naturally from the idea. 

Whenever I start something new, I ask myself: how can I create something that doesn’t exist yet? For example, I had no experience making a web series, so I took it as a challenge to turn short-form content into long-form storytelling. That gave me purpose — and we made it happen.

Beyond that, I keep working on tech projects that excite me — like Wedophobia.com, which my wife and I started after realising there’s a real need for something like that. If it’s something that doesn’t exist yet — something that pushes imagination — that’s what truly excites me.

Bio

Jashanpreet Singh is a Canada-based actor, filmmaker, writer, and co-founder of the creative brand Dhustlerz, built alongside Gunjit Kaur. Originally from Punjab, he moved to Canada to pursue a career in software engineering and simultaneously nurtured his passion for storytelling and entertainment.

Through his character Veer Ji and the Dhustlerz collective, he blends humour, culture, immigrant narratives, and tech entrepreneurship into a unique digital presence. With projects including the web series Shaadi Na Banayo and the platform Wedophobia.com, Jashanpreet is intentional about turning ideas into impactful stories and building a brand that stands for hustle, authenticity and community.

Instagram: Jashanpreet Singh


Interviewed by Monika Bhardwaj