Muskan Madaan Interview
Q. “The elder sister you wish you had” is such a powerful identity - how did this thought become the foundation of your content?
A lot of what I share online comes from the things I personally needed to hear while growing up. I often found myself thinking, “I wish I had an elder sister who could have told me these things before I had to learn everything the hard way on my own.” Over time, I realised that so many women weren’t simply looking for content - they were searching for a space where they could question things, unlearn deeply ingrained beliefs, and feel genuinely understood.
And I think that’s exactly where the “elder sister” identity emerged from. In many ways, I became the person I wish I had when I was younger.
Q. You speak openly about feminism and real-life issues - was there a moment or experience that pushed you to start using your voice this way?
I think moving out and experiencing life beyond the environment I grew up in changed my perspective immensely. It forced me to question many things I had unconsciously accepted as “normal” for years. Once I began recognizing these patterns, it became increasingly difficult to remain silent about them.
Interestingly, I never entered content creation with the intention of building a “feminist niche” or speaking specifically about these issues. I simply started sharing my personal experiences, thoughts, and stories honestly - and somehow, women deeply resonated with them. Everything naturally evolved from there.
Q. Have there been moments of self-doubt or backlash? How do you deal with criticism, especially when talking about strong opinions?
Of course. I think anyone who chooses to speak openly online - especially about subjects people are uncomfortable confronting - is bound to experience criticism and backlash.
And yes, there are moments when it affects me because at the end of the day, I’m still human. But I’ve also come to understand that discomfort around these conversations is inevitable. You cannot question deeply normalised societal structures and expect universal agreement. Over time, I’ve shifted my focus away from being liked by everyone and towards something far more important: whether I’m being honest with my values, my beliefs, and the things I genuinely stand for. Most importantly, I constantly ask myself whether my content is helping women question, challenge, and unlearn patriarchal conditioning within their own lives.
Q. Building a community like yours comes with responsibility - how do you handle the pressure of people looking up to you?
I constantly remind myself that I don’t need to have all the answers in order to create a meaningful space.
I’m not a perfect “elder sister,” and I’m certainly not someone who has completely unlearned everything myself. I’m still evolving, learning, and growing every single day. Because of that, I try to focus on being honest and responsible with whatever I choose to put out into the world. And I think my community connects with that honesty because I never pretend to know everything - I simply show up as a normal person trying to learn alongside them.
Q. What does a typical day in your life look like - between creating content, hosting workshops, and managing everything behind the scenes?
Honestly, no two days ever look exactly the same.
Some days are entirely creative - scripting, brainstorming ideas, filming content, and conceptualizing new conversations. Other days are much more operational and happen completely behind the scenes: planning workshops, replying to emails, managing shoots, attending meetings, editing content, and handling everything that comes with running a platform. But no matter how hectic life becomes, I always try to create small pockets of quiet and stillness for myself throughout the day because constantly existing online can become emotionally overwhelming after a point.
Q. What advice would you give to young girls who are still finding their voice or are scared to speak up for themselves?
I think many women believe they need to become fearless before they begin speaking up, but in reality, confidence comes after action.
One thing I genuinely believe is this: you have to do things scared before you ever feel confident doing them. The more you begin trusting your own thoughts, emotions, and intuition, the easier it becomes to stop depending on external validation and start existing unapologetically as yourself. And honestly, that shift changes everything.
Q. What’s next for you - are there bigger plans for your workshops, community, or something beyond content?
Definitely. I want to build more meaningful and interactive spaces that go far beyond online content alone.
Through workshops, communities, and open conversations - especially around women’s financial independence, education, self-awareness, and confidence - I want to create tangible impact rather than just temporary motivation on the internet.
I truly believe spaces like these create real conversations, deeper awareness, and genuine human connection. There’s still so much I want to build, but I’m taking it one step at a time. Beyond simply being a content creator, my biggest goal is to help women feel more self-aware, more financially independent, more confident, and ultimately more comfortable living unapologetically as themselves.
Bio:
Bold, articulate, and deeply relatable, Muskan Madaan has built a powerful digital presence by becoming what she calls “the elder sister you wish you had.” Through conversations around feminism, self-awareness, confidence, and unlearning societal conditioning, she has cultivated a space where young women feel seen, heard, and empowered. Known for blending honesty with empathy, Muskan Madaan uses her platform to spark meaningful conversations that go far beyond social media trends.
Interviewed By: Gunjan Joshi
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