Need is the mother of Invention - Varun Tyagi

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1. Tell us more about your company and your journey. 

India’s Best Professional Fitness Photographer ( as per different media coverage ), based in New Delhi, works with a distinct and creative perspective. I am graduated from the field of Mass Communication, and gained my classroom knowledge from one of Delhi’s Best Mass Communication College. I initiated the trend of fitness photography in India after dropping out his post graduation by choice from Jamia Millia Islamia University. In pursuit of glory, I have tasted struggle for a half-decade almost but it was worth facing it because a little success would not have been possible without it. 

2. How did you come up with this idea and go about executing it? 

I felt there is a need for something extra to support and lift the fitness Industry in India. Photographs are one of the best tools to market any brand or self. The fitness Industry of India was lacking behind in terms of Quality photographs. There was no fitness photographer in the country who would have changed the scenario. I felt I could, so I did.

3. What has been your biggest challenge that you faced and how did you overcome that? 

The Fitness Industry was slowly hitting the growth and a lot more was about to come when I started Fitness Photography. The number of photoshoots in the market was too less and I was new into it so my charges were low too. I had to wait for a good number of years to hold my position on the top and take full advantage of being the first comer. It was a very slow process but yes ultimately now things are working smoothly. Also, reaching out to the right audience was a difficult journey because there is a lot of crap at the same time. 

4. What do you think are the most important qualities of a successful entrepreneur? 

Not just an entrepreneur but in any field of life, there are few qualities that are common. You don't have to stop learning ever, you have to be consistently good at whatever you do, you should know how to work with people and work for people, you should ready to adapt the change, you need to be a visionary are some of the qualities which are common.

5. What are some of the most important factors for running a successful business? 

Any top class-leading business can vanish overnight with a small change or update. Before digitalization in photography, the photographer used to capture photographs in film roll cameras and Kodak was the leading and unbeatable company. Later as digitalization arrived Canon and Nikon completely thrashed Kodak out of the market because Kodak failed to accept the digitalization. So before you start any business you should know the growth and possibilities of your subject. One should always remain conscious about every small aspect linked to their business be it labour, technology, accounts, manufacturing, etc.

6. What are your tips for the first time and aspiring entrepreneurs? 

Don't focus on money instead focus on helping people out using your products or services. Business is all about to give and take. You can't fool people for a long time and make yourself rich. To be a real rich you have to be a giver. Take any example of a company that is making good money be it Reliance, Tata, Amazon, or Facebook. They all are somewhere helping people out. Facebook is helping people stay connected where on the other hand amazon created a big virtual market to shop. Also, they did it first which is crucial and you can only it first if you can understand the fact that "Need is the mother of Invention". 

7. How can one overcome a hurdle of lack of funds when starting up?  

If you are not born rich enough then be educated and knowledgeable enough so that before you wish to start a company, you can work in a good company to learn and to get good money. Also, work on your product/services as per your financial potential initially and gradually grow with the time. People fail to invest money at the right time and right place. You should understand the difference between wants and needs. Till the time you are not rich invest only for your needs. 

Interview By - Shilpy Sharan