"Being Effortlessly Fashionable and Consistent Decided my Life Choices" - Sonal Dixit

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1.If you would have to introduce yourself in a gist, what all will you include about yourself?

My name is Sonal dixit. I am delhi based lifestyle and fashion influencer. My journey into beauty n fashion started from my college days I graduated in B.com Hons from Gargi college and was awarded 'Miss Freshers'. I constantly used to get compliments from my peers for being effortless in my fashion. I then decided to start my blog and instagram channel to share my love for beauty n fashion .I work with an MNC and I'm an MBA in finance .

I believe that confidence is the main ingredient for success in any field and i am a multi tasker managing both my office job and my passion for blogging

2. What led you to start your page on Instagram and what is it about?

There are so many companies that start every year with their product quality and services better than the ones already known to us. Very often we find 5-6 major brands everywhere we shop. This is an initiative to help people know about various other brands so that they have the control on their choices, rather than getting stuck with limited options and settle with anything less. My page gives the viewers multitude of amazing products that can serve the exact purpose of their search and make them independent.

3. How would you distinguish the term blogger from an influencer?

A blogger is anyone who shares their opinion with others. An infuencer however holds a responsibility and pledges to bring a change. People usually get influenced by those people who they want to be like. And hence an influencer gives their followers a direction which will help them to be like one.

4. Is it financially sustainable to be an influencer today?

This is actually a perfect time to be an influencer financially since all you need is an internet connection. You gain attention from like minded people and that’s all it takes to move forward.

5. What do you think influences consumer behaviour?

Everyone today wants to be the best version of themselves. However, there are some common constraints that prohibits us from attaining that. We also know that there are startups who actually focuses on those constraints and bring the products that eliminate them. However, we never come across those startups because of the monopoly of few brands. When we see people overcoming those constraints and becoming who they want to be, we get intrigued and that influences us to try them too.

6. Your opinion on Instagram contemplating removing likes option for posts.

I think it should stay as it gives us the motivation to continue the good work and that many people are getting benefitted by it.

7. Which is your favorite book and why?

Lean in is my favourite book. It’s about the story of Sheryl Sandberg. She referred about all the prohibitions and constraints a women faces in her work life and how she overcame it not just for herself but for other women too. Now she is a part of Facebook because that makes her feel that she is contributing in bringing a change.

8. What is your idea of success or your mantra in life?

Self belief and consistency is the key to success of any kind.

Instagram ID: @fashiovoyage

Interview By - Sandeep Virothu 

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