"Consistency Is More Important Than Perfection" - Neha Jha


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1. Tell us about your background and journey.

I'm Neha Jha. I'm 20. I belong to Bihar. But I'm Born and Brought up in Ghaziabad, UP. My family has been supportive always, They have always backed me, they never forced me for something particular. 

My journey had many ups and downs like I was always underestimated by everyone ( including my classmates, friends, bffs ) and that triggered me. Whatever I'm today is just because of me and my faith in myself. 
As of now I'm pursuing BCA. This is the last year of my graduation. 

2. What led you to start your page on Instagram and what is it about?

I started my page in 2018, I thought it was fun being on instagram and It was all normal at the start. Then my interest developed in influencing people. So, I thought of converting my private account to a creator account. 
My page _neha18__ is all about lifestyle. I like to influence people about how they should be in their daily life.

3. How would you distinguish the term blogger from an influencer?

Bloggers are the ones who have their own website and where they create  content and write blogs according to their niche.
Whereas, Influencers are the ones who influences their followers and works to make a product and brands visible , On social platforms. 

4. Is it financially sustainable to be an influencer today?

It totally depends person to person that how an influencer is tackling a brand or how a brand is tackling the Influencers. Of course you need to invest, like you if start something than you have to invest on it. And To become an influencer we of course have to invest.

5. What do you think influences consumer behavior?

I always give genuine reviews, If I like/dislike the products I always talk about it genuinely. And I think my fashion sense, how I dress up influences my followers. 

6. What is your idea of success or your mantra in life?

My idea of success is that Consistency is More Important than Perfection.

7. How can someone become a successful social media influencer?

To be a Successful Social Media Influencer One should understand their audience, Select a particular niche, create some relevant content, interact and engage with their target audience.

8.Which is your favorite book and why?

My favorite book "Wings Of Fire" by APJ ABDUL KALAM. Because I really Admire the life of APJ ABDUL KALAM. The struggle he has done in his life and his work was tremendous.


Interviewed By - Vayun Sahni

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