"Do What You Truly Believe in and What You Think" - Shefali Pereira

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1. Tell us about your background and journey.

I completed my computer engineering diploma and I’m currently pursuing my

degree in IT. Along with my studies, I have been living my dreams since 2016

(my passion for blogging).

I remember growing up I wasn’t really a lot into fashion but I guess I developed

interest overtime. I recognized blogging as a hobby when I was in school but by

the time I reached college it was more of my career and passion. And now when

I think of it, I can’t believe myself not blogging. It’s like living a dream. Also,

more than just a dream.

2. What led you to start your page on Instagram and what is it about?

I am on Instagram since 2014 but at that time I wasn’t a blogger. Initially I used

to post my pictures on Instagram as a hobby and then later decided to blog and

make it official. So it all started with Instagram.

3. How would you distinguish the term blogger from an influencer?

Blogger is the one who has his/her own blog or website where they write

content about their niche.

Influencers are who influence the audience over a decision.

4. Is it financially sustainable to be an influencer today?

One needs to invest initially. If you want to become a blogger/influencer you

need to invest. At initial stage you don’t get paid much but gradually it grows

and it also depends on each and every person according to their content and on

their journey.

5. What do you think influences consumer behaviour?

It depends on type of content related to your niche whether its fashion, food,

travel etc. It also depends on how much you engage with your audience.

6. What is your idea of success or your mantra in life?

Initially when I began, my fashion was more of simple but classic. However, it

evolves overtime. Now I am more into experimenting and trying new things.

Also, comfort is an important part of my styling. If you’re not comfortable,

don’t go with it.

7. How can someone become a successful social media influencer?

Firstly, a Person should create content be consistent and create content

according to their niche. One needs to understand their audience. The most

important things here is to be authentic and honest to your craft.

Do what you truly believe in and what you think is your core in fashion and

what makes you yourself. Do not walk with the crowd blindly, doing what

others are doing without thinking if that’s really you. 

There will always be something that will distinguish you from others and that has to be your true self.

Interviewed By - Vayun Sahni