I Believe Being Myself and Expressing What I Genuinely Feel About Everything - Shima Katouzian

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1. Tell us about your background and journey.

I am an entrepreneur located in Orange County California. I have been to 29 countries and speak 4 languages. Touching cultures and different types of lifestyles is my passion and I love styling different apparel from each culture to come up with my own unique style!  

2. What led you to start your page on Instagram and what is it about?

I started blogging on my personal blog years ago and switched to social media (mainly Instagram) in 2017 after figuring out that a bilateral relationship with my audience helps me to improve and them to feel my authenticity. I mainly share my lifestyle experiences and opinions towards almost everything! But my main focus on photography is Fashion and Beauty. 

3. How would you distinguish the term blogger from an influencer?

Blogger is the one picking a specific niche and writing about such subjects in a professional way after Implying  lots of studies and researchers. A blogger could turn to an influencer after building trust on their audience at their own niche. 

Influencer is not necessarily a blogger. Could be anyone with any background building trust with a specific audience and influence them in almost every matter. They could come from a Cinema, Politics or even scientific background. 

4. Is it financially sustainable to be an influencer today?

It could be if it’s looked at as a professional business and being run professionally. We all could make a career of our passion only if we add some management tools to it. 

5. What do you think influences consumer behavior?

We’re facing much smarter consumers these days. They all know which products would make their life easier and what they should expect as a good customer experience. This behaviour would make new marketing plans both harder and easier! Easier as it’s more clear to businesses and harder as they need to keep up with the competition in their industry. 

Here is where Influencer marketing comes to rescue. Even though everyone knows that influencers are being used as marketing tools for brands, trusting someone who we know how they live, how old they are and what are their daily habits, makes the purchase decision much easier to consumers and affects their behaviour directly. 

6. What is your idea of success or your mantra in life?

I believe being myself and expressing what I genuinely feel about everything, is my mantra in everything. 

7. How can someone become a successful social media influencer?

By being themselves. Putting time and effort behind the content they share and always trying new challenges. 

8. Which is your favorite book and why?

Our Final Invention... by James Barrat. Because its inspired by Elon Musk my favourite Influencer.


Interviewed by - Divas

Edited by - Vayun

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