"Keep Practising Even When You Keep Failing" - Saloni Maathur

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1. Tell me about you and your journey.

I am Saloni Mathur, a content creator based out of New Delhi. I create content around makeup, face and body art on my Instagram page @salonimaathur. I am a self-taught makeup artist and have been creating makeup content for almost 6 years now. 

I have received a lot of love and exposure in this industry and have worked with several renowned brands and celebrities. Its been an absolutely amazing and supremely rewarding experience being a makeup artist, so much so that even after being a lawyer I am now a full-time content creator and a makeup artist.


2. Why did you choose this career?

I have always loved art. I started painting at the age of 6 and art has always been a beautiful break from the monotony of studies/work. Over the years the canvases kept changing and now my face and body is my canvas. 

Even though being from a family of lawyers and a lawyer myself I switched to being a full-time content creator and makeup artist because this is what I truly enjoy doing. Everything about being a content creator is so exciting and encouraging. 

The forever changing dynamics of this industry keeps me on my toes, never settling and always pushing myself to do better and better. Also, the love that I have received from my audience is something I wouldn't give up for the world.


3. How can one build a clientele as a makeup artist?

By being consistent and being up to date with the trends. Posting high-quality content regularly and staying connected with the audience helps a lot in building clientele and connections. When you are regularly interacting with your audience, it gets easier to understand what they like and helps you keep evolving.


4. What are some of your top makeup tips?

The tip that tops my list of tips is - Practice! Keep practising even when you keep failing. I am a self-taught artist and I know the importance of practising. When I look at my work from 6 years back, I see I have come a long way and it's all because I kept practising and never gave up.

The second tip that I swear by is that a little goes a long way. It surely takes some time to work your way perfectly with as little product as possible but it gives the best results.


5. What kind of job opportunities one can get after becoming a makeup artist?

The opportunities are endless!  You can become a content creator or a makeup educator and also a freelancer at the same time. You can certainly keep your plate as much full as you want and of course, can handle. I have seen people from being a makeup artist to owning their own makeup line! The possibilities are endless.


6. Which professional courses would you suggest for aspiring artists?

As I mentioned before that I am a self-taught makeup artist, I don't have any recommendations as I myself learnt makeup by watching youtube videos and practising myself but if given a chance, I would love to learn makeup professionally from the London school of makeup.


7. Your favourite book and why?

A thousand splendid suns is one of my all-time favourite novels. I read it a long time back but I still remember all of it like I read it just yesterday. It's a very impactful and heart-wrenching story of two Afghan women written very beautifully. 

I wouldn't give out too much about the story for people who might wanna read it after reading this but the book really teaches you a lot about the human spirit. It's not an easy but a beautiful read.


Interview by - Shamayla