"Luck Occurs When Preparation Meets Opportunity"

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1. Tell us more about your company and your journey.

I am a Jewellery designer by profession and qualification but since the family was always a priority I was a homemaker for as long as almost 14 years.
Thereafter I launched my brand Shilpa Mittal with my first collection AAKRITI.
I always got fascinated with the beautiful and delicate craftsmanship offered by Indian craftsman.

I always had an immense passion and inclination towards creativity. So basically in the year 2018, I started working on my brand and by January 2019 I was all set to launch my first collection.

2. How did you come up with this idea and go about executing it?

It was not at all a tough task as it is something I anyways love to do in my spare time. so I always knew that someday I will establish my own brand and justify my qualification.

Yes, the execution was a challenge as this is one profession where huge finances are required. so I decided to start with manufacturing only a few designs which I launched in a fashion show in Delhi but by God's grace things right away turned into my favour and I started getting orders thereafter. I believe "luck occurs when preparation meets opportunity"

3. What has been your biggest challenge that you faced and how did you overcome that?

My biggest challenge doubtlessly was facing the world facing media as I am basically a timid person. Yes nobody can now make that out but yes that is exactly what it's like (hahaha) Also I had never travelled alone I never spoke to strangers so that was one thing that really really made me nervous.

4. What are some of the most important factors for running a successful business?

I guess you need to be really creative with your product and obviously communication skills and confidence to take challenges make a huge difference.

5. What are your tips for the first time and aspiring entrepreneurs?

I guess for beginners knowing their competition. Keeping a track of their finances and providing great customer service would play a vital role in building a strong foundation.

6. How can one overcome a hurdle of lack of funds when starting up?

See if the plan is solid starting up would not be of many challenges. You need you to save in order to provide a cushion to ensure success. Networking is a crucial part as if people already trust you they know where they are investing and my personal opinion while opting for a business loan is make it as low as you can comfortably manage.

Interview by - Suhani Mangleek