Motivation Speaks to the Internal Needs of the Consumer - Raman Dhingra



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1. Tell us about your background and journey.

I was a kid when I saw a lot of influencers who create good content and I really liked a lot. I really wanted to create content like that then I hire a photographer and start creating content

I had no idea what is blogging and influencing and how can one earn money out of it. But I have a habit of exploring the Internet and one day I read articles about top Indian influencers and their earnings.

I got inspired and motivated after exploring a bit more about influencers like Rowan Row and Karron Dhingra.

Believe me, these are the first two names that come into my mind if I think about top influencers. Of course, there are 1000s of other good influencers.

Ok, let me get you to the point!

I started with zero knowledge. That was the time when I create content only and learn a lot from other influencers.

I made mistakes, a lot! I’ll share my experiences so that you don’t make those!


2. What led you to start your page on Instagram and what is it about?

I created my instagram page when I don't know anything about blogging and influencing. I only create content and my audience really loved it.success comes from engaged audiences and great content.

I love fashion and I created content in that genre also.i received 100s of messages everyday and then I started posting everyday.i n just 6 months my audience following reached 10k. It might seem like a lot of work at first just to build out content, but the rewards are worth it. Better content leads to more engagement. When followers genuinely enjoy and look forward to what you post


3. How would you distinguish the term blogger from an influencer?

A blogger is someone with a website where they host a blog and publish their own original, valuable content. An influencer is someone with an online platform who has a massive following and therefore a large impact on an audience's buying decisions. Not all influencers are bloggers. Bloggers can become influencers.


4. Is it financially sustainable to be an influencer today?

Yes,it is financially sustainable to be an influencer today.


5. What do you think influences consumer behavior?

Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer. Understanding how to motivate your customer is a powerful tool.


6. What is your idea of success or your mantra in life?

I believe that Success comes to those who dare to dream, to people who truly want to succeed.


7. How can someone become a successful social media influencer?

These are some easy steps that helps us to become a successful social media influencer.

* Select Your Niche
* Optimise Your Social Media Profiles
* Understand Your Audience
* Create and Post Relevant Content
* Be Regular and Consistent
* Engage With Your Audience
* Let Brands Know You're Open to Collaborations


8. Which is your favorite book and why?

The mysterious type of books I like to read because I like to get busy in some mysterious things , I have an eager interest in such type of books .


Interviewed By - Vayun Sahni

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