Never Ever Give up on Your Dreams - Tanya Chauhan

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1. Tell us about your background and journey.

I belong to Delhi- Born and brought up. I did my schooling from Dav, Faridabad and bachelors in economics from Lady Shri Ram College. I started my blog in 2017 and within a year I got opportunities which I always dreamt of.

In beginning I worked on collaborations which involved product reviews, then I went into food blogging (gained kilos because of free food) and later I started getting invites for events. 

I was a part of events like Delhi Times Fashion Week, Product launch  at IIT Delhi, So Delhi Confluence, I got to cook with a star chef at Hindustan Times fest. But the most memorable one was where I was invited to interview Bollywood personalities like Saif Ali Khan, Arjun Kapoor, Parineeti Chopra and Radhika Apte.

Honestly it changed my life forever. Because from that moment I started believing in myself. I started believing that if I can do that, I can surely  achieve other things too. 

2. What led you to start your page on Instagram and what is it about?

It was back in 2017, during my second year of college when I realised that I am completely losing my identity. I was going to college just for the sake of attendance, I was not into any society or extra curricular nor was I interested in.

And that was very shocking especially for my parents. Because I was a very active student during my school days, I was the house captain, I was very good at arts, I was a council member and I consistently participated in other school activities. And the realisation of the same was quite depressing. 

So, I decided that I have to do something about it. I can’t lose myself like that. Because I am not a quitter. AndI started looking for things which still intrigued me and out of everything the only consistent thing in my life was my love for fashion and fondness to get dressed up every day to college .

And that was the turning point. I started my journey on Instagram without giving a second thought and touchwood there was no looking back. It gave me some of the best  moments of my life. And I’ll be always thankful to everyone who supported me in my journey. 

3. How would you distinguish the term blogger from an influencer?

Bloggers and Influencers both influence people in their own ways. The only difference I feel is the medium. Blogger uses his/her words and goes into utmost depth and details to influence people whereas influencers use the medium  graphic representation with pictures and videos. And without saying much it delivers their message.

4. Is it financially sustainable to be an influencer today?

It depends on how patient you are and your willingness to experiment and sustain. In my case, for the first two years, I was just getting barter collaboration andI used to do reviews for free. But eventually it all paid off. 

5. What do you think influences consumer behavior?

I feel customers are very intelligent these days. They take days reading reviews before ordering a product or service. So the only thing that can influence them is transparency.Because obviously nothing in this world is made perfect. Everything comes with certain cons and people should be informed about that.

6. What is your idea of success or your mantra in life?

My mantra in life is to never ever give up on dreams. No matter how difficult the situation is, no matter how much things are falling apart, no matter how many times you fail. Just believe in yourself and keep dreaming every day,puting every ounce of your effort and making it a reality. And trust me, nothing can stop you from succeeding in life.

7. How can someone become a successful social media influencer?

The first and most important thing is quality content. Don’t run after quantity because it’ll take you nowhere. It might pay you off once or twice but in the long run it’ll never work. 

Also, actively look to work on projects or create some on your own. Explore things, learn from them and put your most honest opinion forward

8. Which is your favorite book and why?

My favourite book is Rich Dad, poor dad because it not only gave a direction to my finances but it has also opened my mind to take risks and remove the word impossible from my life.

Interviewed by - Vayun

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