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1.Tell me about you and your journey.
A degree in fine arts from the finest establishments in the country was a nudge from the universe that I needed to be in the creative field. Offices and corporations were not my cup of cappuccino or shade of lipstick as I like to say.
Fast forward to an extremely extensive professional course as a makeup artist from the London College of Makeup, Dubai. I felt like I had finally found my calling.
I started as a freelance makeup artist working back and forth in Dubai and Delhi. With the amazing response that I got as an international makeup artist, I understood it was time to start my company – Makeup By Ruhin.
I won’t sugar coat it, it wasn't that easy as there is a lot of competition in this field but today, five years later, I stand as an established and proud member of the MUA community.
2.Why did you choose this career?
I didn't choose this journey rather this journey chose me. I was very complacent in my life and holding on to my comfort zone had become my second nature. I was constantly being complimented for my finesse with make up by family and friends and for my aesthetic sense.
A successful make up assignment for a photo shoot for a friends catalogue propelled me to look into professional make up courses. I strongly believe in giving my best and I guess honing my innate skills appealed to me a lot . The rest is history!
3.How can one build a clientele as a makeup artist?
Just as in most careers now, social media is the biggest platform for advertising and gaining an audience. It is very important to have a good page and to have interactive sessions on it may it be in the form of Instagram lives, polls etc.
Being a makeup artist is no longer just about your skills it is also branding. In order to build a good clientele you need to make a brand of yourself which is possible through good PR, advertising and interacting as much as possible with potential clients and followers.
Makeup tutorials, masterclasses and collaborations are a great way to go around this.
4.What are some of your top makeup tips?
For your makeup application to go on smooth, you must work on having a good skin. I urge all my clients to take very good care of their skin as make up can only enhance your beauty.
Apart from that, I always believe in the mantra of less is more! I am a very subtle makeup type of person and feel that less is always more and actually makes one look better if done the right way.
Another saying to keep in mind is when in doubt, blend it out! Keeping these two tricks in mind you will always achieve a flawless look.
5.What kind of opportunities one can get after becoming makeup artist?
There is a need for makeup artists in almost every field. One can go the professional route and start their own practice or open a studio and maybe even dabble in teaching it further.
There is a more creative route where you work with the fashion industry for shoots, fashion shows or even in films. With social media taking over, you can always utilise these skills to become a makeup blogger and youtuber. The opportunities are endless really.
6.Which professional courses would you suggest for aspiring artists?
This is tricky. I believe it is very important to do the course from a reputable good school, preferably international if that can be afforded. There are many makeup artists who have just finished their own 4-6 week course and right off the bat start offering certified classes which I would suggest you steer clear from.
Go for a good school, which employs teachers with experience and don’t compromise with quality ever. Yet, the best teacher is time and practicing is of utmost importance.
7.Your favourite book and why?
I am not really a reader, I would maybe reach for the occasional lifestyle books or fashion magazines at the most.
However one book I recommend everyone to read is The Secret by Rhonda Byrne. It talks about the powers of manifestation and the importance of a positive mindset. This is something that I live by and believe everyone should be introduced to it.
- Ruhin Mehra Arora
Interview By - Anshika Sharma
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