"To Be the Best Version of Myself"

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1. Tell us about your background and journey.

Hello, My name is Japleen Bhasin and i belong to the capital city of India, New Delhi. I work as a social media influencer and a digital media content creator.

I'm 20 year old right now, persuing my graduation in BBA.

Talking about my journey, I was always fond of getting myself clicked in photographs since childhood, I felt very happy seeing my own self in the pictures. As I grew up, I got socialized. My journey as an Influencer, started in the year 2017. I was in class 11th at that time. Back then, Instagram was kind of a very new platform where people use to post their pictures, and socialize with other people.

So, As I was very fond of getting myself clicked and very fond of socializing, I got attracted to this platform, Instagram, and I started posting pictures. As I kept on posting, I got myself very much indulged in this thing, and I started following some of the known models, Influencers, and I use to get inspired from them.

In the start, definitely I faced alot of criticism, when I was in school, as I was the only guy in the whole school who used STAND OUT in the crowd by doing this because, at that time people weren't even aware about these things.

But yes, I never stopped, I never let that criticism get jumped in my mind and I kept on working, and moving forward with what I was doing.

That's the reason, today I'm here. This journey has been a rollercoaster, with a lot of ups and downs, yet being exciting. It's been 3 year's now in this field of content creation and social media influencing, I've worked with 100+ brands nationally and even internationally till now. I learnt alot by this journey, and even today I'm still learning, getting better, and moving forward.

2. What led you to start your page on Instagram and what is it about?

I started my Instagram Page in the year 2017. I always have that urge of getting myself clicked in photographs , whenever I go somewhere I use to click pictures of my own or even share snaps of where i am moving or what i am doing.So i just started my page, and started creating content, getting onto photoshoots, and posting professional pictures and videos.

I'm working over my page, as a social media influencer and a content creator. I'm open to every kind of content over my page. I post about fashion, lifestyle technology, fitness, and even gaming. I am very fond of experimenting with new things, and working on them more and more. Being an Influencer, brands like to work with me , so i do brand promotions and post about their latest products , promoting them.

3. How would you distinguish the term blogger from an influencer?

Many people assume Blogger and Influencer are the same, but that's not the case. An influencer is a person who has a key audience that they’re able to successfully persuade by virtue of their authenticity and reach.

Brands typically leverage this perceived authenticity by paying influencers to act as a type of brand ambassador or advertiser for their products, services, etc.

Whereas, Bloggers are those who right articles or even post pictures on some niche or shares there experience over a specific blog. Bloggers can be influencers or may not be.

4. Is it financially sustainable to be an influencer today?

Yes, being a social media influencer is financially sustainable today. It also depends upon how you deal.with brands and sponsorships, obviously at an initial stage you won't be able to earn but once you reach a specific level, then you'll definitely be able to get your earnings out of it .

5. What do you think influences consumer behavior?

In my opinion, Consumer behavior can be influenced by personal factors like the likes or dislikes of people. It can also be influenced by psychological factors and even social factors.

Also one's purchasing power plays a significant role in influencing their behavior.

6. What is your idea of success or your mantra in life?

My only mantra in life is "To be the Best Version Of Myself "!

I love to do experimenting with things. My friends call me multi-talented as I'm into content creation, I'm into gaming, I'm into dancing, and I'm into fitness too. I just give my best and provide my 100% in whatever field i work in.

You just have to Trust the process and keep moving forward !

7. How can someone become a successful social media influencer?

-Create and Post relevant content. That's the most important requirement for being an influencer.

- Be consistent.

- Engage with your audience.

Interviewed By - Vayun Sahni