Most students today are confused about their career choices. They are nervous and skeptical about their careers and begin panicking during career-related conversations. However, gone are the days when there was only limited scope in various fields, and engineering, medicine, and law were the ideal fields. Today, with the advancement of time, career opportunities have widened their horizons. New doors are constantly opening, offering students opportunities to pursue their passion as their career.
Students, today, can pursue careers even in their passion or hobbies of music, writing, cooking, sports, management, and so forth. The growing trend of people taking an interest in other fields of work has also given rise to a huge job market in the world. If you compare job fields of today to that of 50 years back, you will observe a massive difference which clearly shows how the world has evolved with time.
A new and interesting field that has become popular recently in the field of social media. Social media has become an indispensable part of our lives. From waking up to the time we sleep, social media gives us company throughout the day and is making our lives easier.
Ever since the internet became a necessity instead of a luxury, social media has seen a gradual rise in the number of its users. For example, when Facebook came into being, it had a realistic target of 500,000 thousand people. Today, in only 15 years down the line, the number of its daily active users has increased to a staggering number of 1.5 billion people.
Social media connects people. It allows people to share and exchange information and opinions, develop bonds with people from all around the world. From getting the most relevant news, learning the recipe of your favorite dish, or watching the highlights of your favorite team’s match, or following your favorite celebrity, everything is possible on social media.
Unlike earlier, when social media was only about messaging your loved ones, it has now completely evolved. The advent of Instagram, Facebook, Twitter, Youtube has established social media more like an industry of its own. Many people today have made a successful career for themselves in social media.
Here are four best career options in the social media industry:
1. YouTuber: A career as a YouTuber has come a popular choice of those who wish to present their talents to an audience. From musicians to dancers, from artists to vloggers, many people and organizations, today have their youtube channels. Some do it out of their interest while others do it to establish a career from themselves.
Superstars like Bhuvan Bam, Carryminati, Amit Bhadana, PewDiPie, Technical Guruji, Sanam, Kabita Singh and so many thousands have made successful careers through their YouTube channels. With a high subscriber count and a high per-video viewership count, these stars are here to stay.
It is a profession in which no specific degree is required but only a creative mind and a knack for entertaining people.
2. Social Media Manager: People are always interested to know what is happening in the lives of their favorite stars. With the coming of social media, stars and their fans have come closer which wasn’t necessarily the case few years. These stars need talented people who can maintain their social media accounts to develop their personal brand. Several companies also require people to maintain their presence and reputation in the market through social media accounts.
With a well maintained social media account, the image of a star/organization is kept intact and even boosted. A good social media manager, apart from updating the social media forums of his/her employer, is also responsible for maintaining the public relations of his/her employer. To pursue a career as a social media manager, a Bachelor's degree in journalism, digital media, or communication will be adequate.
3. Online writer/ Blogger: Blogging is similar to maintaining a self-diary where one can write about anything and everything under the sun. Writers, who wish to present their talent to a large number of readers, opt for blogging as their career. With no specific degree required to become a blogger, many talented writers have become self-made professional bloggers. However, if you are interested to blog for some organization, then a specific degree may be required.
Good knowledge about the subject with excellent writing skills are the main essentials of a good blogger and will add to a good viewership. Today, blogging is becoming a sought-after source of income for people and is starting to gain traction.
4. Public Relations Specialists: Maintaining the image of a person, a celebrity, or a brand is vital today. A slight bad name here and there can tarnish the name and fame made through years of hard work in a minute. Here is where a public relations specialist comes to the rescue.
By keeping the people informed correctly of the whereabouts of a person, about the product of a company, by maintaining the reputation of the company, a public relations specialist keeps the image of the person/brand intact.
It is a highly respectable and much sought-after career option today. PR specialists are responsible for creating and portraying a favorable image for the employer they present. They create media releases and develop social media programs to shape the audience’s perception of their employers and to increase awareness of their works and goals. A formal bachelor’s degree in journalism, communication, or public relations is required to join this field of work.
These are the four most popular career options in social media today. A career in social media is both interesting and challenging. It offers name, fame and, power and requires individuals to use their intellect and creative mindset consciously and in the most politically correct ways.
Written by - Kanishk Mukherjee
Edited by - Vasudha Sabharwal
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