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Today, it is rare that you will find a person not using the internet or not connected to social media. Internet is within the reach of everyone and hence everyone is connected through social media. Social media has gained prominence all over the world. You can easily know what is happening in every nick and corner of the world using the internet. As people use various social media platforms like WhatsApp, Facebook, and Twitter, marketing has also taken the form of social media marketing. Promotion of a product or a service through these social media platforms like is known as social media marketing. It is associated with a large number of benefits. Some of them are listed below:
- Highly Cost-Effective: Social media marketing is highly cost-effective. Most of the social networking platforms are free for signing up and creating an account. Instead of investing a great sum in the advertisement, you can go for social media marketing and invest the saved money in your business.
- Increased Promotion- Social media marketing leads to increased traffic on the respective company’s website. It reaches diverse audiences in the best possible and entertaining way. There is a very high probability that it will also reach people for whom the service or the product being advertised may prove to be useful. Hence, social media marketing leads to increased traffic.
- Increased Followers- Social media marketing involves a large number of the audience because most of the people are active on various social media platforms. Also, you can reach out to a diversified audience. It was found in a survey that unlike pamphlets and visiting cards people nowadays pay more attention to e-posters and e-advertising, etc.
- Learning through Competition- There is a trade-off between equality and efficiency. Competition plays a vital role in increasing efficiency. As per said by APJ Abdul Kalam,“ Learning is very important for everybody.” Nobody is perfect, hence learning by realizing our own mistakes is very important. Most of the popular brands opt for social media marketing. Hence, one can learn how those big companies market their products and services on social media.
- Feedback by Customer- Social media marketing has another positive point in its favor. It allows customers to provide their valuable feedback for the benefit of the company. The feedback provided by the customer helps the firm know about where they are lacking. It also allows the companies to keep track of their customers as per their preferences.
- Targeting Particular Customers- Social media marketing allows a firm to target a particular group of customers according to their requirements and interests by the customers. This particular group can be chosen based on responses by the people and active users of the product or service. Some applications allow a person to analyze their social media marketing performance. Hence, it is not difficult to know about a group of people to be targeted.
These are some of the benefits associated with social media marketing. It is highly cost-effective. Today, most people are active on various social media platforms. This makes social media marketing a great way of building up one’s brand and live up to the expectations of their customers. The only thing is to deal properly with these platforms and have ethical standards to promote a product or brand. One should always be aware of any plagiarism or conspiracy related things that are usually associated in this field. If dealt properly, this can prove to be the most effective way of handling a business.
Written by - Vaibhav Sharma
Edited by - Kashish Chadha
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