Big Journey Begins With the Small Steps

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1. Tell us about your background and journey.

I am pursuing bachelors of journalism and mass communication. Previously I have done Diploma courses like digital marketing and cyber security. And always eager to learn new things and explore myself in order to do something big.
I feel like I’m in a passionate love affair with food and I'm proud! It's my passion.

2. What led you to start your page on Instagram and what is it about?

I'm a big foodie from starting only, but never used to explore cafes/restaurants, so how it started is when I visited GTB Nagar for Celebrating My Birthday, and at that point itself I decided to explore more in GTB, So one day I posted all the food pictures on my personal account, and after few days I thought that I should create a page and post there, and then I created my page on April 18, 2018.
My Page Foody Bliss Is All About Food.

3. How would you distinguish the term blogger from an influencer?

A blogger is someone who manages a blog or writes a blog and has their own website. A blogger isn’t necessarily an influencer, but can become an Influencer.
Whereas an influencer promotes products/services through their platforms, example Instagram. They can be influencers in one or more platforms, which may not compulsorily include a blog it's totally upto their own choice.

4. Is it financially sustainable to be an influencer today?

Yes, I do think it is financially sustainable to be an influencer today, as I have seen many bloggers and YouTubers who are earning really good from their page and Channel. This food industry is really vast and for many of them it is their source of earning and profession, but in my case it's my passion and I'm doing it side by side with my studies, so as of now I haven't thought of making it as my profession.

5. What do you think influences consumer behavior?

One major factor that influences consumer behaviour is his/her social setting. The kind of people they spend time with, the status they want to match, their personal preferences. So I make sure that I include all types of cuisines in my blog so as to attract maximum people according to their interests.

6. What is your idea of success or your mantra in life?

I have big dreams and I work for it not just wish for it. Always try to come out from your comfort zone and not just stay limited or restricted to few things.

And always remember "Big journeys begin with the small steps" and it is never too late to start.
Most importantly do whatever you love to do and you will succeed in it for sure.

7. How can someone become a successful social media influencer?

There are so many things that needs to be kept in mind specially when you are starting.

i. Select your niche.
For example Food, Lifestyle, Travel, Etc.

ii. Understand your audience and interact/engage with them and other Bloggers/influencers.

iii. Create and post relevant content and be regular and consistent.

iv. Let brands know you’re open to collaborations.
( Mention in your Bio )

v. Be authentic, never give up and trust your capabilities. ( Even when you have zero motivation to work. )

vi. Post original content and do not repost somebody else’s work. ( Even if they don't have any objection. )

vii. Work on your photography skills and learn how to take appetizing photos/Post fantastic recipe videos.

viii. Have a unique point of view, and most important do not copy anybody's Idea ( you can take reference )

8. Which is your favorite book and why?

I really don't like or enjoy reading books much, so their is no specific book which is my favourite.

Interviewed by - Vayun Sahni