1. What led you to start your page on Instagram and what is it about?
Since I am passionate about fashion I always wanted to do something in this field but I never got a chance. I wanted to start this page a long time ago but it never happened due to family circumstances. And due to certain personal commitments, I had to leave my job last year. That is when I got the time and motivation to start this page. I started it as a hobby which in no time became an established influencer brand. Through this page, I cover current fashion trends and styling ideas. I also publish content based on my personal experiences for skincare and fitness.
2. How would you distinguish the term blogger from an influencer?
Well, that is a very good and important question because people often get confused between these two terms. A blogger is someone who has a blog page and owns a website where they write about their particular genre. Whereas an influencer is someone who has many followers who get influenced by their content. So, a blogger can be an influencer if their blog has a good reach and can impact the opinion of people. But an influencer needs not to be a blogger.
3. Is it financially sustainable to be an influencer today?
To be very honest you have to invest initially to build your page. And the competition has substantially increased due to which it is difficult for someone who has just started to get brands. But slowly and gradually when your brand value increases you also start earning accordingly. And it all depends on the quality of your content and the value you bring to the brands which in turn attracts more opportunities to you.
4. What do you think influences consumer behavior?
Trust and confidence in the celebrities and influencers that a consumer follows highly influences their behavior. Nobody buys a product which is newly launched in the market without going through any recommendations or reviews of that product. An influencer helps to connect a brand directly with its target consumers by giving these honest and appropriate recommendations.
5. Your opinion on Instagram contemplating removing likes option for posts.
An influencer is nothing without their followers and like is one way by which a follower can interact with them. And this is very imperative for an influencer to identify what is liked or disliked by their audience in order to improve their content. But if Instagram is deciding to remove the likes option than it should be replaced by some other metric to judge an influencer account.
6. What is your idea of success or your mantra in life?
For me success is seeing an improved version of myself every day, trying up something new, setting up new challenges, and overcoming my fears and insecurities. Also, last but not least, success is being happy and making everyone else around me happy.
My name is Jaspreet Kaur also known as Nisha on my Instagram page - @hautemissy. I am a Delhite and I also did my B.tech in Delhi. Since I am a fitness freak and I love doing yoga, so I have also taken professional training in yoga. Currently, I am working as a software engineer in an MNC. Also, I am a part-time fashion, beauty, and lifestyle influencer. My hobbies are reading, traveling, and shopping.
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