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What led you to start your page on Instagram and what is it about?
I started out my Instagram as a mode to promote my fashion blog which I started 4 years ago to put out trends of the fashion world.
How would you distinguish the term blogger from an influencer?
A blogger refers to a person who writes and has a blog where they put out their thoughts on various topics. An influencer is a person who influences others via various mediums, it doesn't necessarily be social media. Also, a blogger has to be a good writer too and a person who has the right set of information and has researched well on the topics that they write!
Is it financially sustainable to be an influencer today?
It can be sustainable once you are at the top of the pyramid until then just being an influencer for a livelihood seems difficult.
What do you think influences consumer behaviour?
A person whom the consumer knows or has been following closely when they say something good about a product that influences their behaviour.
Your opinion on Instagram contemplating removing likes option for posts.
I am neutral to that as more the likes more the competition, but also without likes there it would be a platform for pure creation of content!
Which is your favourite book and why?
My favourite book has been Shantaram. It shows how one person can start from scratch and go up to the zenith following good ideals.
What is your idea of success or your mantra in life?
Work hard and play harder!
I am a Fashion & Textile Designer, Stylist, Blogger & Sustainable Fashion Enthusiast. I have worked in the Fashion Retail & E-commerce industry for over 5 years now in companies like Lifestyle, Aditya Birla Online, Spoyl, Myntra and so on.
I had been selected as the top 10 designers by Textile Fairs of India. Been selected for the Launchpad by IIM Bangalore for Sustainable Fashion Business Idea. I started out fashion blogging to journal my daily fashion and style ideas!
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