What led you to start your page on Instagram and what is it about?
Currently I own 3 pages on Instagram the_momster, themomstereats and themomsterdentist - the_momster being the parent page. It was my passion for writing that initiated me into Instagram influencing in the first first place and the love that the kids and I received in a very short span of time and people’s growing interest in my food and dental articles lead to the origin of the other two pages. Looking forward to launch my blog www.themomsterblogs.com in June on my son’s first birthday.
How would you distinguish the term blogger from an influencer?
Though there is a very fine line but what my knowledge says is that an influencer uses pictures and short words to put their views across in any choice of social media while a blogger would be more elaborate on words giving you a full rendition of a situation or idea choosing his website/blog for the same.
Is it financially sustainable to be an influencer today?
I would say initially ‘No’ especially if you compare it to a desk or corporate job but once you have crossed a certain pedestal and can negotiate your terms, it could lead to a good income part time atleast if not full time.
What do you think influences consumer behaviour?
Anything that looks good attracts the consumer. So a good publicity campaign, a good product presentation and beauty in use interpretation of the product would be the initial lift the brand needs. Post that it’s the product’s own credibility and the Influencer’s creativity in introducing the product to the consumer that shall shine through.
Your opinion on Instagram contemplating removing likes option for posts.
I never really understood the purpose. In fact likes were a way of gauging how truly loved a product or influencer is making it an easy choice for both brands and consumers alike to take their pick. Besides you can still see liked by thousands of others to distinguish the micro and macro influencers.
What is your idea of success or your mantra in life?
All my life I have believed I could achieve everything with just 2 attributes - undeterred hard work and a pure inviting soul that carries no evil. Your hard work will raise you to bigger opportunities and your goodwill shall make each one count. All I can say is these have worked wonders for me in my life as a dental professional, a mother and homemaker and now as an influencer, curator and blogger.
A dentist by profession and blogger by passion, I try to bring my unique chutzpah to both my roles. Peeking into people's mouths is my profession and sharing my unique vision of mommy life through my two eyes one a pre-schooler Kyra aged 7 years and second a new born Amaan through my blog 'themomsterblogs' and instablog 'the_momster' is my passion. But it thrills me that both give me the opportunity to change lives and bring a beautiful smile to people's faces.
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