Insights on Instagram by an Influencer: SpoonsofdilliIns


What led you to start your page on Instagram and what is it about?
Honestly, I had no plans of starting an Instagram food page! I just got this because of my friend. It was my friend Dimpy Sharma’s idea of becoming food bloggers. She is an all-time foodie and had this plan with her for a long time and one fine day, she discussed this idea of starting a food page with me and I just said yes without thinking of anything, and yeah! Here we are today! Spoonsofdilli is here only because of its founder Dimpy Sharma.

How would you distinguish the term blogger from an influencer?
I think an influencer is not a blogger until he writes the blogs on a certainly given platform. An influencer is the one who influences the public to acknowledge a particular thing. Like, through Spoonsofdilli we try to influence our viewers to try out a particular food item or a place to eat.  

Is it financially sustainable to be an influencer today?
This is a bit tricky question! Well, if the content of your page is outstanding like really really great then you might be able to crack the deals with many of the top brands out there! Also, there is a great myth of giving importance to just the number of followers! In reality, the brands are more concerned with the reach of your page. So, in short, if you are having a great engagement, reach and impressions on your page then yes, you have a great chance of cracking the deals with the brands and earning a respectable amount of money! 

What do you think influences consumer behavior?
In today’s world, social media plays an important role in influencing anyone out there. Considering myself, I too get influenced by anything which I like. Influencing the consumers also largely depends on the credibility of the source. Talking about the food, what I have learned in these 2 years is if your food video is like super tempting to watch, for example, if there is loads of cheese or butter in the video then it somewhere definitely influences the viewers to try out that particular food or place by themselves! 

Your opinion on Instagram contemplating removing likes option for posts.
Well, Just got aware of this matter a few days back! It is not yet confirmed by Instagram, they are still testing this! They are considering this because Instagram believes that the viewers should focus more on the given content rather than on the number of likes. So let’s wait and watch!

What is your idea of success or your mantra in life?
Well, it is really very simple. First, set your goals and just say to yourself to not give up until you reach that level, just work and work harder! There would be times when you will hear people saying ‘isme kuch nhi rakha hai’ but just remember ‘Why did you start all this’! 
So, if you follow this mantra of never giving up and working harder every day, there is no chance of not succeeding in your life! Also, I personally believe that luck also plays an important role in anyone’s success! 

My name is Aman Sureka, am 21 years old. I have completed my under graduation in Commerce this year. I am the co-founder as well as the content creator of Spoonsofdilli. 

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