Remember Your Worth and You’ll Always Be Motivated - Rashmi and Sonakshi

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1. Tell us more about your background and journey. 

We have been each other’s A1 since Day1. As clichè as it may sound, we met on the first day of college and have been pretty much inseparable ever since. I guess we just vibed super well together. 

So, while hanging out, bunking classes, and all the gossip sessions we discovered our mutual inclination towards food which uncannily, is also a major foundation of our friendship. 

In case of our friendship, food definitely is the ingredient that binds us Together- foodie to the cookie!

2. What led you to start your page on Instagram and what it is about?

We happened to be the typical fucchas of DU who loved to bunk classes to try out cafes around and obviously have lots of girly fun. 

Initially, it was just a part of our college shenanigans but gradually we came to realize how we didn’t just love trying out new dishes but also had a knack for curating content around it (you know clicking those aesthetic photos for Instagram stories) which was always well appreciated by our peer group.

Soon we realized how for a long time we had been helping our friends by suggesting good nukkads, Maggi points, and cafes and then it struck us - millennial minds can be put to something entrepreneurial for sure and that epiphany led to the curation of @afoodiecookie

3. How would you distinguish the term food blogger from an Influencer?

So, conventionally there’s a thin line between the two terms and I’m sure you all would’ve noticed that both of these are used pretty interchangeably. However, typically a blogger is someone who owns a webpage/blog and they put up their own content - something created by them from scratch - could be any genre.

Influencers on the other hand are people who portray their lifestyle, interests, experience on platforms like Instagram. It’s more like them sharing their favorite say brands or food outlets etc. and people who relate end up following them. So it’s more like leveraging your take on existing outside businesses. 

Nonetheless, a blogger could be an influencer too and vice-versa.

4. Is this a financially stable career choice?

Well, yes it is but then it boils down to how much dedication and time you’re willing to devote to it. If you truly are passionate about your page then you sure will achieve success. 

Besides, in today’s time where everyone is so connected through social media, you know if you’re putting quality content you will have marketers approaching you because a good reach really sells.

For us, however, it is a different story since we are still doing this more because we love the field and not solely for deriving financial gains out of it and that’s a personal choice. We however do agree on quality monetary collaborations every now and then.

But, for anyone who is looking to extensively monetize their page, you can attain sustainability if you focus on the following three things:
  1. Passion 
  2. Patience 
  3. Perseverance 

5. What do you think influences consumer behavior? 

Consumers in today’s time are aware and are quite knowledgeable. 

Before purchasing products they tend to check reviews and look for various other alternatives as well. Influencers tend to develop a trust relationship with the audience, which is a win-win situation for us and the brands we work with.

We believe influencer marketing nowadays plays a great role in influencing consumers.

6. What is your idea of success or mantra in life?

Our positive outlook and our passion for food keep us going. We have seen days both good and bad.

There are days when we get lakhs of views on our content and then are days when we struggle to even get say 10K views. 

What has always kept us going is our zeal to produce better content for our audience who we believe is more like our extended family and their satisfaction is our motivation.

Also, every digital creator, be it, someone, with million followers or someone with 2000 followers puts in their heart while creating every single post and appreciation is what encourages us to get better at our work. 

7. What advice would you like to give to the future aspirants?

Being a social media influencer sure is no cakewalk. Besides, in our opinion just being in this field for money doesn’t help. Integrity, we feel is key and there is always a responsibility to present true content and positively influence your audience. 

Always believe in what you’re working towards and be consistent with the quality of content. Remember your worth and you’ll always be motivated.

For us, our motto has been to produce content that our foodie family can relate with. We put in a lot of effort to understand the likes and dislikes of our audience and produce unique content every day for them. Punctuality has always kept us going and we have been regular with our posts.

So yes, as we mentioned- honesty, integrity, and dedication is key. 

8. What kind of book do you prefer to read?

Eat Pray Love is definitely our favorite book as it beautifully portrays how important it is to love oneself, discover oneself, and just live life happily. The book resonates well with our motto in life.

- Rashmi and Sonakshi

- Interviewed By: Pallavi Surana

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