Be Confident And Consistent - Manisha Sharma

To be honest, There are a lot of people who inspire me to create eye catching content yet my utter favorites are people who are hardworking, I prefer consistency and content over numbers because passion never comes handy. 

1. Tell us about your background and journey.

So, I am a regular 23 year average old-school student pursuing MBA in Human Resource from Jamia Hamdard, New Delhi. I have been a foodie since my childhood, back in my Graduation days I used to travel all the way from Greater Noida to Delhi just to explore new places to eat and cuisines to try. But in those times I never looked my passion for food and more food with such strong vibes.

When I Joined in for my further studies in New Delhi, I started visiting more places and my passion was just about to get new wings, I used to visit new outlets and places to eat almost every day. 

From NSP to Lajpat Nagar, Basic fries to pizza golgappe, Big Cafes or street-side Thela’s, I was loving the vibes and trust me, Once you are addicted to eating good food there is no way back to stop cravings. Hence, my journey is still on and there is no way I am looking back.

2. When did you first decide that you wanted to create content and how did you start?

Back on 31 March 2019, I visited this place called Pitstop Brewery in Gurgaon as a plus one with my college friend who is a food blogger too and she got an invite for tasting session there. The feeling I experienced at that place, at that moment, it made me realize I can do this and I want to do this.

I went back home, talked about it to my best friend Abhay who has always inspired me to never give up on my passion and I just created a new Instagram account, named it after a random funky thought “Mirchivibes”.

I posted a picture from the same place I visited the very afternoon and WOOOHOO ! it got 72 likes in 24 Hours and the rest is probably a history. This month we completed 1.6 years of the blog and we are now a big 10.2K Family which I am so proud of.

3. Is vlogging and Instagram content creation a financially sustainable career?

In my opinion, it’s currently in state of ‘No Answer’. For once Yes, channeling your content from Instagram to Youtube or individually designing websites to provide different services related (which undoubtedly almost all big bloggers do) can financially support creators but not solely Instagram. Yes, you can get barter collaborations, free promotional packages or food in return for your content quality but a least to be expected in monetary terms.

So, if you are really looking it as a career option I believe best way is to partner your Instagram content up with Youtube. Also you can try different themes and innovative creation of content which I am currently working upon to create something unique and which can stand out in crowd.

4. Who is your favorite creator and why?

To be honest, There are a lot of people who inspire me to create eye catching content yet my utter favorites are people who are hardworking, I prefer consistency and content over numbers because passion never comes handy.

Foodiesafarii – Bineet singh, amazing hard working person I love his work and content. Journey_with_foodie – Divya Kurian my friend and classmate we are the twinyy foodies who visit almost everywhere together, and I love her dedication towards creating content. I admire both of them.

5. How and where do you find inspiration to churn out content?

I love the art of cooking, how you can turn few raw materials into something so relishing and my two sole inspirations come from : 1. From my moms kitchen 2. From well-presented plates.

In times of corona my mom helps me in making new dishes so that I can keep my audience updated. She helps me in creating healthy yet innovative food recipes which people can try at their home.

Secondly, I love well-presented food, and it inspires me so insanely to be creative with my food, and it's not about big cafes or 5 star restaurants but we can find good quality, well presented hygenic food at affordable prices.

6. What does your typical day look like?

My day (in not so corona and quarantine times) when I go out for creating content is really hectic, I travel almost 2 hours back and forth every day to my college early morning therefore I edit and decide the content to be posted a night before hand or on my way to college. 

I post Twice or Thrice a day so I keep my content for the day sorted in the morning itself. I need to make sure I visit at least one places everyday either for meets and tasting sessions or any personally invites so that I can keep a variety of content in my pocket for my audience. 

In Evening I check my inboxes and reply to all the mails, messages that I receive from brands and fellow bloggers. I am also active on other platforms like LBB, Magicpin, Trip-Advisor and Helo (which is banned in india now) therefore I also post there every day.

Currently, due to corona I try creating content at home itself. I prepare new recipes and drop different recipe videos. I am also working on my presentation skills which makes home cooked food more attractive for exams brunch plates.

7. Which is your favorite book and why?

Eat your Frog by Brian Tracy is always on the top of my list. Its an amazing book on time management which motivates you to work towards your goals rather than avoiding or wasting your time.

8. What piece of advice would you like to give to future and aspiring creators?

My advice to Everyone in the field or aspiring to be in this field is that be confident, be consistent, and be creative that’s it. Don’t loose hope if things don’t go in the expected path. Don’t give up on your passion and Always look for things that make you stand out from crowd.

- Manisha Sharma, Mirchivibes

- Interviewed by Shilpy Sharan

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