Everyone wants to make their blog interesting, and of course, you want it too, right!! So, what is a blog? If you already know the answer, it's good for you, and if you don’t, then let's search it on Google.
So, this is what I found “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” Pretty boring, right? You want to know why?
That’s the definition that comes from a dictionary, not a blog. Writing a blog and defining something is not the same thing; the blog has to be written in a way that makes them feel that they are part of it.
If you don’t do that, then 78.34% of total visitors are going to ignore it just like you missed my definition of a blog. But you didn’t forget to read “78.34%” and you want to know the reason why because it's different and unique even though it's not relevant.
Here are my suggestions to make your blog more appealing to the reader. So, go out and start writing your blog.
1. Tell a Story
I will tell you this by an example when you were a child, which of these books was more interesting to you “A science book or an English book”? It’s the same with the audience too. They don’t need complicated things; all they want is a story.
So, try to tell a story but keep it short and straightforward.
2. Write in the First Person
“Don’t be the author, be the speaker” by me because I just made it up. Write your blog as you are speaking directly to the audience. Writing in a first-person will help the audience connect to you. Your voice and opinion will matter, and that’s the way to go.
3. Point Out the Direction
Just imagine a movie where someone predicts that “A child will save this kingdom”. Now we already know a little about what will happen next, and that is the same thing with a blog. But it doesn't mean that you need to reveal the secret at the beginning itself. If so, the audience would just go skim through the introduction and the rest of the content would be left unread. Point out at the start of the article what you will tell them and create a flow of information that builds up to the final climax.
Try hinting out some details from the start like “after this secret, you will master any craft”.
4. Transition
It means that your area is about to change direction, which many writers do. But I would not suggest you change from one topic to another abruptly. However, you can do any of these two things: -
Try including subheading, number list, or even bullet points as transactions, and that is what I am doing right now.
Or you can use a sentence like “While buying a laptop price plays a big role, but we also need to consider its size” as a transaction from one topic to another.
5. Be Clear
“Individuals who build their abodes with vitreous edifices should refrain from catapulting perilous projectiles” Just don’t be like this because you are not Shashi Tharoor.
Say what you need to say, be clear about it. Don’t try to use words that are not required. Keep it simple and direct, and that’s it.
6. Don’t Keep it Short
Keeping it simple is a good thing but don’t overdo it. Try to create a narrative or a story that I have already mentioned earlier. Don’t just point out things but also try explaining it. And when you do that, it creates a flow that will keep them interested.
7. Don’t Keep it Long
Also, don’t try to write long articles to fulfil the word count because you are not here for that. Your primary focus here is “was your article helpful,” and then only the audience will come back to you.
If you keep your articles long, they will lose patience. Saying more than what you need, can be boring too. So back to point no. 5 “be clear”.
8. Write Short Sentences and Paragraphs
When you are writing something too long, then people will try to avoid it. Try breaking up your paragraph into a small fraction or chunk of it. Do it for heading, number, or bullet points too.
And it’s the same for sentences; it can also be boring to some audience. People get exhausted after reading a sentence. Shorter sentences help them to take a lot of breath which keeps them interested.
“Think of the audience as your friend, not as a judge, so write like you are writing to your friend, not the judge.” By the author.
I can go on and on, but I am going to stick to my suggestion that I just wrote and end it here. Bye! Go, write your blog!
Written by - Tarun Agrawal
Edited by - Mayank Tak
Social