1. Tell us more about your company and your journey.
StoryEq (www.storyeq.in) exists to coach aspiring technical & business leaders, entrepreneurs and management students in the art of Business Narration (aka Business Storytelling).
In my capacity as a Marketing Director of a Big Data Analytics organization, I encounter leaders who generally struggle to convey their ideas in a clear, coherent and concise manner. To ensure this doesn’t become an impediment for their growth, I started StoryEq to share my learnings in Technology marketing and storytelling.
2. How did you come up with this idea and go about executing it?
I work extensively with IT architects and biz-dev teams on important presentations such as webinars, prospect/client engagement decks etc.
Invariably I would present a story which is far engaging and starkly different from the usual flow. To share my approach with some curious minds I built the "Story Equalizer™" framework, and that in itself became a business idea.
3. What has been your biggest challenge that you faced and how did you overcome that?
Simplicity in communication is underrated. Technology folks still believe they don't need it and business folks swear by their jargon. Thanks to Steve Jobs and other influential tech leaders, people are now beginning to appreciate the value of such skills.
4. What do you think are the most important qualities of a successful entrepreneur?
Clarity, Perseverance & Customer-centricity. Profits will follow.
5. What are some of the most important factors for running a successful business?
Problem-Solution fit, Product-Market fit & Business Model fit.
6. What are your tips for the first time and aspiring entrepreneurs?
When you believe you have the answers for the above-mentioned pointers, it's good to start, else reach out for a mentor.
7. How can one overcome a hurdle of lack of funds when starting up?
There is no such thing as a lack of funds. Even in poor economic-climate funds are available. Investors will be happy to part with the money if they see value in the opportunity.
Interview by - Swapnil Porwal
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