Success Is a Result of a Combination of Hard Work and Smart Work - Surya Sharma

My secret sauce is to understand your audience and try to form your own creative niche which would help you with standing out!

1. Tell us about your background and journey.

I am a Social Media Influencer and an Entrepreneur by profession who has been managing a team of 50+ employees at my manufacturing unit (SPEL Technologies for the past 8 years. I am an Engineer and currently pursuing

I have been a part of many projects during my learning years. I have set up and managed multiple projects on my own (The Band Store, Redvine events, Team FDPR and The Caffeine Life). I like working for myself and running projects independently.

2. What led you to start your page on Instagram and what is it about?

I have been passionate about food since the age of 12, my mom would take me along to taste different kinds of food. I would analyse the taste and rate it. Along with the growth of tasting food, I developed a strong sense towards understanding cuisines and the overall the f&b industry.

3. How would you distinguish the term blogger from an influencer?

The term influencer contains its own meaning. An influencer is someone who could influence their followers' behaviour and actions. It could be as simple as influencing their buying behaviour or as complex as influencing their opinions about current events. Whereas a blogger writes about things which he is passionate about.

4. Is it financially sustainable to be an influencer today?

Honestly, being an influencer can't be your primary source of income. The industry is still growing and hasn't reached its peak yet! An influencer would need another source of income to support themselves.

5. What do you think influences consumer behaviour?

According to me, consumer behaviour is influenced by a few things:
1. Audio-Visual media, it could be print media, outdoor advertising such as billboard/retail/vehicle advertising. 
2. Social media advertising, An addition to Celebrity Endorsement is social media influencer marketing.

6. What is your idea of success or your mantra in life?

There's more than one actually, success is a result of a combination of hard work and smart work and you need to be smart enough to decide when to bring out which one! I also believe that you can only call yourself rich when you make money even while you're asleep!

7. How can someone become a successful social media influencer?

There's no specific formula or specific steps that one can follow but my secret sauce is to understand your audience and try to form your own creative niche which would help you with standing out!

May it be a creative way of clicking pictures or a unique form of expressing yourself. Last but not the least, active engagement with your audience always helps.

8. Which is your favourite book and why?

The Secret, Where I am today and all the major things that I have achieved, I owe it to the secret. I am a strong believer in the 'Law of Attraction', I have experienced that when you truly want something and work for it, the universe conspires for you to have it!

Interview By - Benil Joseph

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