A Facebook Business Page is a free opportunity for businesses who want to increase their brand awareness and generate sales through Facebook pages. If you want to create a Facebook Business Page, then simply log into your personal Facebook account, and then click “Create a Page” from the drop-down menu, and then follow these steps to build our business profile.
Creating a Facebook Business Page is simple, but it could be challenging to set up your page and manage it also. Try using websites like Fiverr to find a freelancer who can help you to create your Facebook Business Page, and create custom content to engage potential customers, and try to maintain your Facebook page so you can focus on running your business on social media.
Follow these 7 steps to learn how to create a Facebook business page easily:
1. Register for a Facebook Business Page
Facebook business pages are always created by using a personal account, so first, you need to log in to your Facebook account. On the right-hand side of the blue toolbar, you will find the “Create” button. Click on the create button and then select “Page” from the Menu.
A drop-down list will appear after clicking the “Create.” option. Select the first option, “Page,” to create your own Facebook Business Page.
Then, choose a Page Category
You will have the option between page categories — “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want to choose Business or Brand as it is for business only.
2. Enter Your Business Related Information
Tell Facebook what you want to name your business page. This should be the same as your actual business name. Then, choose a business category that best represents what your business does or offers. For example, a tech brand could enter “technology,” which will then provide you an available list of related options for you to choose from.
3. Upload Your Profile Picture
Next, You will have to choose a photo to upload as your business page profile picture. Businesses commonly use their logo as a profile picture, but you can use any photo that represents your business and your business’ branding. Be sure that your image is clear and doesn’t get cropped and it should be of high quality.
4. Upload a Cover Photo
The next thing you should consider is uploading a cover photo. A cover photo is a background image that appears on your Facebook Business Page, similar to your personal Facebook account. Your cover photo should be 400 * 150 pixels and visually appealing that represent your business.
If you are having trouble finding a cover image, you can create one by using the free tool Canva. It includes many Facebook cover templates that you can easily edit without any graphic design skills or knowledge.
5. Include Additional Business Details to Page
In the left-hand menu, find and select the “About” Option. You will input all the information here that tells readers about your business, the ways to contact you to your products or menu. Enter all important information, such as your website, hours, and contact details.
It’s not very uncommon for a business’ Facebook page to rank higher in organic search than their website, given Facebook’s domain authority. It is important to complete all information, as it is the customer’s first point of reference for your business.
6. Add a Button to Your Page
After you have input all of your information into your Facebook business page, now you would want to add a button to your page, which will appear in the top right-hand of your business page below the cover photo. This acts as your Facebook page’s call-to-action and is free to use. Include a relevant one so it could help the businesses to generate more leads, and in return, also increase the sales. Click the option “+ Add a Button” on the left-hand side of your page which will be below your cover image.
Then choose from the different types of buttons:-
Contact You,Book with You,Learn More,Download or Shop. Select the button type that suits best for your business. For example, a hair stylist would likely use the Book with You option OR a retail store will choose a shop button.
7. Market Your Facebook Business Page
Creating a Facebook Business Page can be done quickly but you have to do more. To use Facebook marketing for your business, You will need to be very active on Facebook to market your page and grow a larger audience. For example, you will not only want to be consistent in posting posts on your page, but you will also want to actively participate in different groups where your target audience is likely to spend their time.
It was easy right ;)
Written by - Tarun Agrawal
Social