Keep Experimenting and Be Yourself - Sonali Malhotra



I did my BMM in journalism and decided I wanted to always write about fashion and what better than writing it for myself? I was so into it I used to stay up read and write about fashion and study it myself since I didn’t take up the course, never been more passionate about anything else in my life


Tell us about your background and journey.

I’ve been a fashion influencer since 5 years now.


When did you first decide that you wanted to create content and how did you start?

I did my BMM in journalism and decided I wanted to always write about fashion and what better than writing it for myself? I was so into it I used to stay up read and write about fashion and study it myself since I didn’t take up the course, never been more passionate about anything else in my life.


Is vlogging and YouTube content creation a financially sustainable career?

Of course it is, the pace at which this is growing its amazing and it makes me so happy to see how the digital world is making it a bigger and better for all content creators to rely on this as a full fledged career.


Who is your favourite creater and why?

I personally love Shay Mitchell, her style speaks volumes and it’s amazing how every picture has a story to tell.


How and where do you find inspiration to churn out content?

It’s all around me, the surroundings, the moment I put my eyes on some piece I think I can style up or down, or when it comes to lifestyle anything I feel is aesthetically pleasing to me and will bring out my taste better.


What does your typical day look like?

I wake up and I have my cup of coffee of course making it a habit to show my Instagram fam which one I’m making cause I experiment with my flavors everyday, I then start responding to my mails and plan or shoot and the day goes by, a snack and coffee in the evening and then spending time with my dog and cats.


Which is your favorite book and why?

I am not much of a reader but I really connect with the book Magic because I truly believe in manifesting.


What piece of advice would you like to give to future and aspiring creators?

Just keep it natural, be yourself and most importantly keep it organic.





Interviewed by - Amisha Dhameja