Aayush Sapra - I Started Working in a Digital Marketing Company as a Social Media Manager


I'd say keep it as a passion until you can manage your survival out of it. And when you reach that stage, think about making it your regular career.


1. Please tell us about your background and journey.

So it all started back in 2017 when I started working in a Digital Marketing company as a Social Media Manager. The operations were mostly related to cricket and related sports, I did content writing, social media handling, and all the related stuff. And yeah, I was pretty good at it. lol. 

But since I was a shy guy from childhood, I always wanted to open up and make myself comfortable to talk to people, which I was very bad at. So my company used to conducted interviews with famous cricketers every now and then and I always wondered whether I'll be able to host such a show if given a chance. 

Yes, I was nervous but I was pretty sure that sooner or later I wanted to do it. So one day, one of my colleagues, a good friend of mine, asked me to volunteer to host a video for a food channel. I am being honest I had no previous experience of working in the food genre or no extremely detailed knowledge of the food I was going to taste for that video. 

But I gave it a shot because I really wanted to push my limit. I did that video, came back home, felt great. But then work piled up, life became a mess and six months passed, meanwhile I was helping that friend of mine to build a page on social media, manage communities, source content. 

Full participation helped him setup some good revenue streams before they were even introduced. And 6 months later after I did that first video, I decided to quit my job and give this food video creation thing a shot, because I really liked it when I did it for the first video.

So I did quit my job and by god's grace, things turned out in our favour and it blew, we started making enough money to survive, and my journey as a Food Show Host begun. Today I am very thankful for it because it has given me so many things that I wouldn't have ever gotten if not for this work.

Now I am no more associated with both, my friend and the last brand page that me and that friend co-jointly owned, but yes I do have a strong 500k community associated with a page by my own name "Aayush Sapra". And trust me, my work will not disappoint you. Go give it a watch.


2. Which is your favourite cuisine and dish?

C'mon, I can't favour a cuisine, for me, all of them are like the best but yes I do have some preference for dishes, so at home, I like to eat Rice with literally anything, be it Chhole, Kadhi, Rajma, Aloo. 

My all-time go-to food. And while ordering or visiting a food joint, I like Soya Chaaps, Mushroom Tikkas, Chicken Biryani, Burgers, Wraps, Fried Chicken, and yeah, all the other millennial stuff.


3. Should food blogging be just a passion or can it become a regular career?

I'd say keep it as a passion until you can manage your survival out of it. And when you reach that stage, think about making it your regular career. Because I have been very stupid in the past by taking risk of leaving my job for this but not all risks pay off that well.


4. Which restaurants/food joints would you recommend to food lovers?

Yea, I do have some favourites, looking for good soya chaap tikkas or mushroom tikkas, go to New Patiala Shahi in my Rohini, near sector 6/7 dividing road, go for al bake's yummy Chicken Shawarma, even Concept Shawarma could be a decent pick. 

Go to Bikkgane Biryani in CP for A heavenly Chicken Biryani treat. And yeah, a not so socially popular outlet, Shahi Food Corner in Shahdara for it's delicious Veg Korma and Veg Biryani. Yummy, man. Rest, you can find more places on my channel. So be sure to check.


5. What makes you appreciate a particular dish or a restaurant and talk about it on your blog?

The crowd, No. It's hype, No. The money, No. The taste, Yes. The dish should be Yummy and yes, it should be a value for money and since I have covered so many places in Delhi, I have seen the overhyped places offer a very decent taste compared to these less explored gems. 

And yeah, now I try to find what people would find unique and is worth giving a try. Recommending good places does make me happy. And I am always open to their feedback on any place that I suggested.


6. Is there a dish you particularly associate yourself with?

Associate in which way? I do share a very special bond with Mushroom Tikkas, if I had the power I'd make them our national snack because they are so underrated, man. They should be given more credit for the taste they deliver. (Abhi muh mein paani aa Raha hai bolte hue)


7. Which is your favourite book and why?

Lol, I never completed one book or novel that I started reading. Though I always open and pretend to read them during my metro journeys but no I am more of a video kinda guy that's why I am a video creator na. Now you know!



- Aayush Sapra 
Instagram @aayushsapra2

- Interviewed by - Nishad Kinhikar 

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