Meha Shah - We Rise by Lifting Others (Influencer)

Everybody loves a good story, but good storytelling doesn’t come easy. We all are stories, in the end, just make yours the best one so that it can inspire plenty of others.

1. Tell us about your background and journey.

I am from Gujarat, and I moved to the USA in 2018 with my family. I’m a passionate blogger and a computer engineer by profession. I started my blogging journey a few years back when I was in India.

I love fashion & creativity, and I always wanted to be a fashion designer in my young age. Still, unfortunately, I didn’t get any support from my family to pursue my dream as they always wanted to see me as an Engineer.

Suddenly the miracle happened right before I moved to the US. I met the love of my life, my soulmate. And I finally started following my dreams with his beyond love and support. I got a kind heart and honesty from my parents. But my husband and my younger sister are the most prominent supporters in my life.

Honestly, I don’t know what would I do without them! I’m also grateful for my real-life friends and thankful for my social media fam. I’m blessed beyond measure!

2. What led you to start your page on Instagram, and what is it about?

So I started my Instagram in 2014. That time I didn’t really know about blogging or anything. I used to post friends and family pictures and all my random daily life activities and OOTD pictures.

I started exploring more, and slowly it became more interesting to me. Then I started using it with a purpose and in a more authentic way. My Instagram is all about Fashion, Travel and Life.

You’ll always find me there spreading Good vibes and Creativity through my love for fashion, travel, food, nature and pretty much every little thing in my life.

3. How would you distinguish the term blogger from an influencer?

Not all bloggers are influencers, and not all influencers are bloggers. Blogger is someone with a particular niche on social media where they create their own valuable content.

Whereas, an influencer is someone who motivates followers to purchase the brands and products from their social media platform. Bloggers often review products and services in their niche that they use and like.

As their popularity grows, companies send their products free of charge to these bloggers in exchange for posting content about it. That’s how some bloggers become influencers.

4. Is it financially sustainable to be an influencer today?

I don’t influence people to make money, I make money to influence more people. Making any work financially sustainable is not easy, it takes a lot of time, effort and dedication. I certainly don’t make a lot of money from it, but I value what I do, I value my time and I wanna be a resource of valuable information (real influencer).

So if you are ready to invest all these things and give full commitment to this field then you can indeed become a successful influencer with promising financial sustainability.

5. What do you think influences consumer behaviour? 

I love connecting and influencing people. Social factors affect consumers' behaviour significantly. Every individual has someone around influencing their buying decisions.

A consumer's buying behaviour is influenced by four major factors: Cultural, Social, Personal and Psychological. These factors cause consumers to develop product and brand preferences. 

6. What is your idea of success or your mantra in life?

Everybody loves a good story, but good storytelling doesn’t come easy. We all are stories, in the end, just make yours the best one so that it can inspire plenty of others.

Now coming to the point, in this competitive world, don’t compare with anyone but yourself. Let’s root for each other and watch each other grow. Because we rise by lifting others.

Do whatever you love and don’t let anyone else make you feel bad about it. Just don’t care what others think. Do it for yourself and always be yourself. Engross yourself in work and try to do your best to be the best.

7. How can someone become a successful social media influencer?

Thousands of influencers are rising every day. And like everything in life, you need to bring something unique on the table. Everyone is unique in their own way. So don’t copy anyone.

There are a lot of bloggers/influencers out there. Start following and connecting people you are inspired by. Always be consistent with your work, and being creative is the key to keeping things interesting.

Your influences are all worth sharing because they clue people into who you are and what you do (sometimes even more than your own).

Meha Shah
Social Media Influencer | Fashion | Travel | Life
Instagram - @themehashah

Interviewed by - Soumya Jain

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