Deepak S Chhabra - We Solely Credit Our Clients For Our Success Since 2000 (Fashion Designer)

Deepak S Chhabra

Fashion industry is synonymous to customization, which means as per the customer’s requirement. One who earns success in doing this consistently can carve his niche as a fashion designer. 


1. Tell us about your background and journey.

Thank you for having me on your online platform. We started small, really small from a 100 sq ft attic to a beautiful store today. Carving our own space in the overpopulated fashion industry wasn’t easy but perseverance and clients faith in us helped us sail. 

We solely credit our clients for our success since 2000. Together with God’s grace, we are able to carve new milestones, deliver customized ensembles, which are more than appreciated by our Grooms.


2. Fashion industry is often considered women-centric and stereotypes men? What's your opinion?

Around 20 years ago, yes! But since then fashion has evolved. 1000 times! Back then fashion of men was limited to a nice formal suit or a basic Sherwani whilst women had myriad options to experience. 

Today, my observation is young men are equally conscious of their looks, they have developed a taste for fashion, and they do not wish to settle anything basic for their wedding day at least.

Watching this transition happening, we designed new concepts that allowed our grooms look regal on their big day. New styles, unique colours, matching combinations are few we experimented with to offer perfect attire to our grooms.


3. How can one become a successful fashion designer according to you?

There is no recipe in the market to be a successful fashion designer. The key is: “Listen to your Customer. The prerequisite is to understand your customer and deliver on the lines of their expectation.” 

Fashion industry is synonymous to customization, which means as per the customer’s requirement. One who earns success in doing this consistently can carve his niche as a fashion designer.


4. Is formal training required or can one train themselves on the basis of their creative ability and talent?

Formal Training is a must to learn any skill to perform professionally.

”A leopard cannot change its spots,” the phase exemplifies the limiting factor of those who limit themselves to the learned knowledge at Universities and are not open to expand their horizon.

In contrast to this, the true winner is one, who is versatile, who knows his core, who is open to unlearn to learn new, who is ready to go with the flow and treats one’s customers like a king.


5. Who is your favourite fashion designer and why?

Sabyasachi. Because he has taken Indian Fashion to a new level globally.


6. Do you have any tips for people who want to join this field?

Well, those aspiring would find out their way. Like any other field, it has its own challenges, its own beauty, and its own world.

Enter here if you are headstrong of your aim to be a fashion designer, who can offer something different from already prevalent in the market. Remind you, as a fashion designer, you are dependent upon other humans as a part of the process of designing a complete ensemble. 

The onus of getting perfection at every stage is upon you despite you taking the services of others (karigar/Master). Aim for it and you would achieve success certainly.


7. Which is your favourite book and why?

iKigai by Hector Garcia. It is a book about Japanese Secret to a Long and Happy Life.

The book helped me decode the purpose of my life. Though a late realization, but the book came as a good reminder that it’s a spectrum of things in life that makes one feel complete. It reveals tools for anyone to find out one’s ikigai/purpose for being. Numerous readings of the book or the concept itself would bring clarity to one’s ikigai.

My 2 cents: “Balance” in everything is the key. Always aim for balance in whatever you do.


- Deepak S Chhabra (Fashion Designer)

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