I think that all businesses are different in their own ways and every business has its own uniqueness and in my business I believe in delivering the finest crafted jewelry to my customers and keeping in mind the prices.
1. Tell us about your background and journey.
My name is Preeti Mittal. I have been born and brought up in Rohtak, Haryana. I have completed MBA in Branding and Advertising. Coming from a business family, I always had keen interest in being an entrepreneur. But only the passion of becoming something is never enough, it has to be backed by a solid idea.
After many vague ideas and thoughts one day, I decided to shape my startup into a jewelry store front and that is how I embraced my flow of life. As of today, I am happy that I chose the right path
2. How did you come up with this idea and go about executing it?
As soon as I completed my Graduation, I guess I was around 21 years old, the idea to create an Instagram business account came to my mind and that is how I created my page(@be.beautifull_). Honestly when I started my business I had no idea what I am doing or what I am gonna do next.
Only thing I knew was that I need to do something on my own. After that I started doing some research on Instagram and started learning everything about how it works and what skills I need to make it a success.
3. What are the challenges you face in order to make your business a successful one?
Working all alone is not a easy task. When I started my work I didn’t tell anyone about it even my parents had no idea about what I was doing. So it was even more difficult to do the work without any help or support from anyone. But with time I managed it all.
The biggest problem that I faced was building Trust of my customers because these days it is easy to be cheated so people don’t trust you easily so I had to work hard on gaining that trust and build my own brand.
4. How can one be successful in building their business according to you?
According to me passion and commitment towards the work are the two most important things that helps you achieve any goal. Moreover you have to be active and follow the industry trend to stay in the business.
5. Do you often need to upskill yourself?
Yes, Definitely
Things are changing rapidly specially on Digital platform and the sooner you adapt, the longer is the journey.
6. What is one thing that makes your business different from others?
I think that all businesses are different in their own ways and every business has its own uniqueness and in my business I believe in delivering the finest crafted jewelry to my customers and keeping in mind the prices.
I think that is what makes my business different. And also, each of customer is of great value to me. I always try and ensure that the product reaches them on time.
Preeti Mittal
Instagram id : @be.beautifull_
Interviewed by : Ananie Borgia
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