I think I have the best audience; they basically love the way I constantly keep uploading something new for them. So, each day is a new day for me if yesterday I posted a fashion content then today it will be small blogging content, tomorrow it will be a learning content. I don’t repeat my days, everyday in my calendar comes with something new which can make them smile, dance or learn something
1.Tell us about your background and journey.
Coming from a very small downtown Ranchi (Jharkhand), I have always been told by my parent that education is very important. Hearing that I did my MBA and Google was my last client that I was working with as Human Resource (HR). While I was working there, I started creating content basically because this was my passion.
Somehow people started loving it, I got a lot of appreciation for the kind of content that I used to make, then I was famous for making contents related to fitness and comedy. Looking at the appreciation and love from public I decided to follow my passion and continue my journey with being a creator.
So, I quit my job which was one of the most difficult decision of my life, as you know letting go google is something that one thinks twice. I thought about it 6 months but once I came in this field, I continued my journey with thick and thin and rest is history.
2.What led you to start your page on Instagram and what is it about?
I am always a creator who believes that if you have followers, people to look up to you should use it for social cause as well. I created my Instagram account way back in 2016 when Instagram came into picture while I was 16 years old but that time, I was inactive.
Lately, 6 months down the lane I started investing more time on Instagram page and the content style that I had were not just social messages but also picture portray of social messages that took me ahead. I did a half and half picture of girl student who was forced to get married, that became viral and had a reach of almost 13 lakhs, which was my breakthrough and then the journey continued.
My Instagram page is named as little glove aka Shivani. Little glove is anybody or somebody who comes from very small town or place and has big dreams like me. This page basically focuses on entertainment but also on some social issues that are supposed to be addressed.
As I said if I have followers to look up to, I should give something back to this society. One of my agenda of running this page is giving them a reason to smile with a small lesson to learn.
3.How would you distinguish the term blogger form an influencer?
The term blogger to my reference (I can be purely incorrect about it) somebody who shows in and out of theme or genre that he or she selects, for example a fashion blogger who talks about fashion, a normal blogger will talk about their daily routine or daily life hacks, food vlogger talks about food.
But an influencer is a person who has the capacity to motivate inspire on other who are looking at him or her. If somebody looks at me, I have made a video on helping animals and he goes back and help street dogs just because I did it, that’s where the difference between blogger and influencer term establishes. Also, from blogging you get to know tips and tricks, hacks but from influencing you get to get more evaded and inspired mostly.
4.Is it financially sustainable to be an influencer today?
Well, if you have asked me this question in November 2017 when I started my journey leaving the job, that time I would have said no its not sustainable. But the movement of this industry has gone up and the shift of the industry that has happened, influencing market is sustainable now.
The only thing is you should know how, when and where to work for and from. I was earning a good amount of salary while I was working with google, but trust me I am earning thrice of that amount today being an influencer.
Reaching here was difficult but yes scope is there, you should know you should have proper guidance and we should always get connected to our seniors to understand how is the company functioning here.
5.What do you think influences consumer behavior?
I think I have the best audience; they basically love the way I constantly keep uploading something new for them. So, each day is a new day for me if yesterday I posted a fashion content then today it will be small blogging content, tomorrow it will be a learning content.
I don’t repeat my days, everyday in my calendar comes with something new which can make them smile, dance or learn something. I think that is the thing my viewers love and very honestly telling you I have the best fam. I don’t call them fans because they are my family and best fam that anybody can ask for.
6.What is your idea of success or your mantra in life?
My idea of success or mantra in life is being consistent, being ethical which is very important and being innovative. These three words have changed my life, and I am died heart fan of them.
At the end of the day, I believe in respecting our parents. I don’t believe in worshipping the god, I believe in worshipping parents. Its their blessings that I have reached where I am.
7.How can someone become a successful social media influencer?
To become a social media influencer in todays world is a very difficult work because there is a huge set of competition. The mantra that I told you about consistency, innovation and ethics is something that will always help you grow.
Consistency being the most important, and when it comes to innovation be very specific not to copy but to create. Also, you should know how to track the trends and work according the trends that are running on the platform.
Again, you have so many platforms today like MOJ, YOUTUBE, INSTAGRAM, and so much more to come across. In each and every platform try to understand how they work, each of them has different set, different rules, different form of working. So that’s where you need to learn.
Every platform has different approach towards the content style which you need to crack. Social media influencing is basically cracking its more difficult than decoding. However, I am always there for my fellow influencers and if there is somebody who need help, you can always knock and say hey I am influencer and I need to grow, and I would like to get some trips.
8.Which is your favorite book and why?
My favorite book is coming from the magical world HARRY POTTER SERIES and then there is book named THE MOTHER by Maxim Gorky. I am in love with that book, its one of the classic of English literature, if you get time do give it a read.
(Social Media Influencer)
Instagram: @littleglove_aka_shivani
Interviewed by: Aradhana Kumari
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