Once you have great knowledge of the project plus these references you can safely start by exporting your ideas based on those and connect them together to shape the project.
1. Tell us about your background and journey.
I am Farid Ghanbari, also known as Renderburger. I work as a 3D art director at MPC. I have been working in this industry for about 12 years and my first experience was 3D architectural rendering since I studied architecture many years ago. After doing some architectural animations I noticed my passion in CGI and then I completely switched to this field by watching and reading many online tutorials and articles.
And till today I have been working with many big and small companies all around the world like Nike, Crocs, Levis, Glide, Etnia Barcelona, Pabst Blue Ribbon, and so on. You can find some of my publications and articles in magazines like 3D Artist, American Medical illustration sourcebook, CGINC magazine, Rebusfarm and 3D Total artist of the month.
One of my videos which is called Solemates received the Vimeo Staff pick and was selected to be shown at the Centre Pompidou in France. It is a compilation of some of my works in a split screen side by side but in the same family.
2. What inspired you to pursue art?
There is a Quote by Friedrich Nietzsche: “We have art in order not to die of the truth.” When I realized this whole world is not beautiful and everyday there can be something that hurts you, I found art as a way to escape from all the chaos in this world. I think without art we are just robots doing our daily routines.
3. What design process do you follow before working on a project?
Well, I think the design process is not something separate from the project. It is fully integrated and it can live through the end. But as the first step I always start with understanding the concept of the project. I believe once you understand all the aspects, concepts, requests and goals, you can direct the project in the best way.
Unfortunately many artists immediately jump on doing R&Ds or setting up scenes, but I think it’s extremely necessary to understand the project and it’s fine if you spent a big chunk of the project time at this stage. After that, I always continue by finding irrelevant references and ideas.
Once you have great knowledge of the project plus these references you can safely start by exporting your ideas based on those and connect them together to shape the project.
4. How would you describe your art style?
I think my style has changed and been formed over time. When I started I was in love with high realistic, detail-oriented CG artworks. I could spend weeks on one single still frame and enjoy adding details to it as much as I could, but when I moved forward I became more interested in the meaning of the art instead of technical beauty. So now I try to tell a story and include some message in my art but at the same time make it look satisfying and mesmerizing.
5. How do you overcome a creative block?
If there is a block it comes from inside. It’s not something outside that blocks your creativity. So normally instead of fighting and struggling to overcome that block usually I just give myself a break and step aside for a moment.
Sometimes I go for a walk, I play the guitar or I may watch something completely irrelevant to that project. This helps me reset my thinking process and overcome the creative block.
6. Which artist inspires you the most and why?
It’s not easy for me to name one single artist as my inspiration source since there are tons of amazing artists out there. I try not to make a hero as much as I can because this can affect and limit my inspirations. So all the artists in this world are my inspirations and I even don’t limit myself to 3D artists. Film makers, 2D artists, photographers, sculptures or even musicians inspire me a lot.
7. What tips and advice would you give to aspiring artists?
Personal work! Never stop making new artwork just for the sake of you. Some artists think they should always get paid for what they do and the time they spend.
But the amount of tips you learn from all your personal works is way more than what you can learn from a client's work, because there is no boundary and limitation in personal work. You can go as crazy and creative as you can. That helps you to grow your creative side of your mind a lot in a fun way.
8. Which is your favorite book and why?
One of my favorite books is Divine comedy by Dante. The reason that I love this book is that not only it has a great narrative and flow story which you can imagine all the details that the author describes but also there are some masterpiece sketches drawn by the author which put you completely in the environment of the story.
Interviewed By - Serene Ingle
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