1. Tell us about your background and journey.
I am from a small northern city on the outskirts of Russia. Little by little, I was completing the tasks that were assigned to me. Whether it's winning a design competition or some sporting event. Performing at a theater school or moving to a bigger city.
After moving to St. Petersburg, I've made lots of creative friends, and I began to learn more from them and immerse myself in the creative sphere in general.
In 2010, I met the photographer Alexander MAVRIN. An extremely talented and exciting conversationalist. Since 2011, we began to work together and founded the MAVRIN brand (MAVRIN studios). Over the years, we have opened and developed many business branches in our studio (photo and video production, producing, personal management, art and music branch, and much more)
In 2020, We released the first issue of our magazine MAVRIN. The 5th issue is coming out soon. Don't forget to subscribe to enjoy the art.
2. What led you to start your page on Instagram, and what is it about?
Personally, I did not spend enough time posting content on my page since my studio and I produced other media characters from scratch. Two years ago, I had more free time and, because our subscribers were begging me to do it, I started uploading content much more actively. I talk about our travels, filming, things I like and enjoy.
3. How would you distinguish the term blogger from an influencer?
To be honest, the main difference is in the heads of people who run PR agencies all over the world; they are the ones that pay a lot of attention to the "titles" and really bothered with it. But for bloggers/influencers, there is not so much of a difference, or it will depend on a specific country.
For instance, in the US, people with massive audiences only call themselves "influencers," but the same "influencers" in France won't mind if you call them bloggers. I think that it is just a new word for everyone, and there is no real difference.
4. Is it financially sustainable to be an influencer today?
You can achieve great success in any sort of profession. I believe that you can't bet your fortune on one platform. Anything can happen (the site will be deleted, you will get blocked, etc.), and then you will be left without an audience and your earnings.
You always need to invest and create other businesses outside of social networks so that there is always a stable cash flow and confidence. Nevertheless, social networks are great platforms and an opportunity for new brands and creative people to show themselves.
5. What do you think influences consumer behavior?
Many are susceptible to advertisements and hidden clues that are scattered for us by social networks, digital advertising, spammy emails, and so on.
I believe that as a consumer, I need to understand my desires and needs clearly. I don't want to thoughtlessly and impulsively buy something that I don't need, like an extra gum or chocolate bar at the checkout that lures you like the sirens.
6. What is your idea of success or your mantra in life?
After failure, there will definitely be a success! You can't give up if something didn't work out for you. You shall not do something for which you have no passion. Harmony is so crucial to your success. Love for yourself and your cause will help you a great deal.
7. How can someone become a successful social media influencer/blogger?
Be yourself, no need to try to be someone else; people would feel it. You love to sing, sing! Well-versed in film or literature? Share your knowledge. We live in a world in which you can be a little blogger and wake up as a worldwide favorite. I wish success to everyone who truly believes in themselves and their passion.
8. Which is your favorite book and why?
Many excellent writers in Russian literature have lots of fans, even outside of Russia. I like a little love novel about a werewolf-fox and a wolf. The Sacred Book of the Werewolf - V. Pelevin.
Of course, there are many valuable and interesting books that are so important to be read; there is a lot of information about them on the net.
Irina Dreyt | Manager, Stylist, Blogger | Co-owner: MAVRIN studios
Interviewed By: Nishad Kinhikar
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