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| Image Source: Quora |
Many times it happens that we tend to judge things by their names. Just because it sounds too fancy to be Indian, we think of it to be foreign. And exactly how we get mistaken. Many Indian brands have chosen names that sound far-flung and exotic. By doing so they play with our psychology and thus garner more customers for their brands. Another reason being that if they choose to opt for Indian names, chances that they might lose out on prospective customers.
Let's find out
more about such desi brands with a foreign twist!
1. Louis Philippe
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| Image Source: Amazon. in |
This premium brand of men's apparel is a product of Madura Fashion and Lifestyle. The name of the brand is inspired by the French King, Louis Philippe. One of the largest apparel brands in India, it has a turnover of approximately $150 million.
2. Lakmé
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| Image Source: DoerLife |
Yes, it's that Lakmé only which you thought to be foreign. Introduced in 1952, this Indian brand is owned by Hindustan Unilever. Ranked among the top cosmetics brands in India, it was named after a French opera with the same name. It's interesting to note that this cosmetics brand was started at Jawaharlal Nehru's request, the then Prime Minister. Because he was worried about the valuable foreign exchange spent on beauty products!
3. Van Heusen
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| Image Source: LinkedIn |
Van Heusen is another Indian men’s clothing brand offering its customers a sense of luxury and comfort. It is another subsidiary of Madura Fashion and Lifestyle.
4. Peter England
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| Image Source: Amazon. in |
This will definitely come as a surprise! Despite having 'England' in its name, it's an Indian brand! Yet another initiative of Madura Fashion and Lifestyle, is a very popular menswear brand in India.
5. And Design
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| Image Source: and-design |
Founded by Anita Dongre, Mukesh Salwani, and Meena Mehra in 1995, And has just not gained popularity in India, but globally. This women's clothing brand is offering international and trendy styles to everyone.
6. Royal Enfield
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| Image Source: Gaadiwaadi.com |
Probably the most loved motorcycle brand of India, Royal Enfield is "the oldest global motorcycle brand in continuous production". Its most famous model, "Bullet" has the longest production run of all time. Initially, Royal Enfield was a British company but now it is a subsidiary of Eicher Motors Limited, located in Chennai.
7. Allen Solly
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| Image Source: Brand Equity |
This premier brand is famous for its 'Friday Dressing' or in simple words, stylish office wear. This brand is also a subsidiary of Madura Fashion and Lifestyle, a division of Aditya Birla Fashion and Lifestyle. They have been providing chic workwear options to both men and women. In addition to apparel, they also produce accessories.
8. La Opala
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| Image Source: Pinterest |
Don't get confused by this french sounding name as this high-end tableware brand is completely Indian. Started in 1987 by Sushil Jhunjhunwala, pioneered the opal glass technology in India.
9. Flying Machine
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| Image Source: flyingmachine.nnnow.com |
The first homegrown denim brand of India, Flying Machine was launched by Arvind Lifestyle Brand Limited in 1980. This brand majorly caters to the youth and has the tagline "The New Cool".
So now you know
which brands to prefer when you go shopping the next time. It's time to go
vocal for the locals and choose homegrown brands.
Written By - Utkarsha Ahirwar
Edited By - Anamika Malik
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