Instagram - @sumreensandhu
I am Sumreen, a fashion, beauty and lifestyle influencer. I come from a business family. I'm a Patisserie chef, I love to travel and dance. My journey began when I was a small girl. My mom owned a boutique and ever since I was young I used to love to dress up, put on make up and get styled. And as I grew up my passion stayed the same.
2. What led you to start your page on Instagram and what is it about?
I started by posting about my daily lifestyle, I did it out of fun and passion, eventually I noticed that people showed more interest in my content, which motivated me to post more frequently.
My Instagram is dedicated to documenting my daily lifestyle, outfit inspirations, styling & beauty, fitness, my pet, my latest travel escapades, showcased through food, place and people.
3. How would you distinguish the term blogger from an influencer?
Bloggers usually write articles through a personal view point where as influencers promote their lifestyle and how everything else fits into it, on a single platform like Instagram and YouTube.
4. Is it financially sustainable to be an influencer today?
Being an influencer requires a lot of effort, dedication, hard work, and time. You can be financially sustained if you’re completely invested and committed to it.
5. What do you think influences consumer behaviour?
In my point of view I think trust plays a big role along with psychological, social and personal factors. I always promote products for what they are.
6. What is your idea of success or your mantra in life?
My idea is success is achieving goals I set for myself. If you want to achieve greatness stop asking for permission.. Prove it !
7. How can someone become a successful social media influencer and creator?
By being consistent and putting out quality content, building a story and being authentic.
8. Which is your favourite book and why?
The Secret by Rhonda Byrne. It inspired me to a certain extent as to what I am today!
In my point of view I think trust plays a big role along with psychological, social and personal factors. I always promote products for what they are.
6. What is your idea of success or your mantra in life?
My idea is success is achieving goals I set for myself. If you want to achieve greatness stop asking for permission.. Prove it !
7. How can someone become a successful social media influencer and creator?
By being consistent and putting out quality content, building a story and being authentic.
8. Which is your favourite book and why?
The Secret by Rhonda Byrne. It inspired me to a certain extent as to what I am today!
- Interviewed by - Sanjana Jain
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