Abraham Lieberman - We Specialize in Providing Quality Content Creators That Create Highly Entertaining and Engaging Content (CEO of Clickstalent From USA)

Abraham Lieberman

Seeing my friends, family, and colleagues succeed is the best feeling there is. I love seeing my friends going off on their own, starting businesses, and making it big. Gives me a great sense of pride, especially if I had a part in it.

1. Tell us more about your company and your journey.

Abraham “AB” Lieberman is the CEO and Founder of Clicks Talent, an influencer & marketing agency specializing in promoting new social media platforms.

At the age of 18, Abraham served as a First Class – Staff Sergeant in the Israeli military in charge of munitions safety and usage in Israel’s Southern District. In his downtime, he started working as a freelance social media consultant for new social media apps. Abraham gave them insight into the US culture and how to best capture millennials and Generation Z’s attention by recruiting influencers to create content on the apps he consulted. 

After two years of working in this industry, he noticed how so many creators and influencers had yet to maximize their talent in promoting social media apps. That is when inspiration hit! At 21 years old and after three years in the military, he decided to open up his own company. His #1 goal was to support & advocate for his creators, give them a place to grow and learn, and ensure they would be fairly compensated for the content they created. 

At the same time, he noticed how many social platforms struggled with having content produced for their apps and decided to bridge the gap between the influencers he was helping and the apps that were asking for help. Five months after he left the military and started working on the idea of Clicks talent, he decided it was time for formal education.

Abraham began studying for his Bachelor’s degree in Business & Marketing at the prestigious IDC University in Herzliya, Israel. Two weeks into the first semester, Abraham was sitting in a class about opportunity cost. He realized that if he continues with his studies he would not be able to give his 100% to his employees and company. He decided to take a break from studies and two months later, he incorporated Clicks Talent as a corporation.

Abraham currently lives in Los Angeles with his wife, Sapir, and their Maltipoo puppy, Bentley,  while running his company. He believes that the best form of education comes from experiencing new cultures and learning about them. In his spare time, he enjoys spending time with friends & family, walks in parks, and watching Youtube videos about random educational topics to enlarge his broad knowledge base.

2. How did you come up with this idea and go about executing it?

At the age of 19, I was working as a consultant for a Turkish social media video platform. My job was to recruit, train, and manage creators who would create content daily for the platform’s US division of the app so that their users had interesting people to interact with and follow. 

I was working alongside ten other consultants who would bring in about ten people a week, while I was bringing in 60 people a week. After they made the business decision to close their US operations, I went on to study web development and began building websites as a freelance web developer. 

Two months later, I received a call from a friend working in a shared workspace about an Israeli social video platform he was sharing the space with. He mentioned to their CEO what I had done at the Turkish startup, and the Israeli company wanted to hire me. 

I started working with them, and then another friend contacted me about how Israel’s biggest DJ overheard him speaking in a club bathroom about what I had accomplished and wanted to connect me with another social music video app he was working with. At that moment, I realized there was a need for a company that recruited, trained, managed, and connected creators with new social media apps to promote them from the inside, and the idea of Clicks Talent was born.  

3. What is your company's unique value proposition and what sets it apart from its competitors?

We specialize in providing quality content creators that create highly entertaining and engaging content for new social media platforms vs. just doing regular influencer marketing. This is a niche area that almost no one else works in, let alone specializes in. 

We have worked with almost every short-form video app and live streaming app since 2017 which gives us unique insight into this emerging industry that almost no other agency can possibly have. 

4. What makes you happiest and most effective when working with others?

Seeing my friends, family, and colleagues succeed is the best feeling there is. I love seeing my friends going off on their own, starting businesses, and making it big. Gives me a great sense of pride, especially if I had a part in it.

5. What are some of the challenges you’ve faced along the way, and how did you respond to them?

In 2019 I lived in China where TikTok, Instagram, Google, Facebook, Whatsapp, and Youtube were blocked. It was very hard to run my company when the core programs I sued were inaccessible. However, it helped me grow as a person, and learn to adapt/find alternative solutions which ended up helping me down the line.

Abraham Lieberman

Abraham Lieberman - CEO and Founder of @clickstalent

Interviewed By: Navya Garg