An influencer is someone who has the power to influence, encourage and even convince people to turn their attention towards a product or service through digital marketing by promoting them through various social media platforms.
Popular Social Platforms Used By Influencers
YouTube, Instagram, Facebook, Snapchat- through blogging, vlogging, sharing posts, podcasting, Pinterest, and so on.
Is It Easy To Become An Influencer?
It is definitely not an easy task as influencing not only means posting pictures and selfies but also actually implementing it in real-time to give the trusted followers a clear picture of why and how the particular service or product can be utilized and whether it is beneficial or not.
Types Of Influencers Based On Followers Count
There are predominantly four variant kinds of influencers
- Mega Influencer
- Macro Influencer
- Micro-Influencers
- Nano Influencers
Fake Influencers
Fake influencers are those who get their followers through payment. Paid followers do not mean a thing in this influencers’ era. Those are mostly bots or it might even be some kinds of fake accounts which are indeed created by people who desperately desire followers count rather than being a genuine influencer.
How Do Influencers Get Paid?
This actually depends on which social platform and where the influencer works.
This actually depends on which social platform and where the influencer works.
- Acting as a brand representative or as an envoy in co-operated marketing
- Co-inaugurated product lines
- Courses, subscriptions, and e-Books
- Display advertising
- Photo and video income management
- Promoting their very own merchandise
- Sponsored posts (or) images (or) motion pictures and logo campaigns
Written By - Priyadarshini
Edited By - Akash Verma
Social