Ipsita Sinha - I Did a Certification Course On Content Writing and Became a Mom Blogger (Blogger From India)

After my son’s birth, I had been through a rough phase of postpartum depression, which I had to come out by myself with my friends and family’s help. As I felt that during my suffering, due to lack of knowledge and awareness, it took me a long to come out of that phase. 

So the blogging page on Instagram started with the motive of spreading happiness and positivity to moms around the world.

Tell us about your background and journey.

I, Ipsita Sinha, better known as Specta_kidmumma, am an engineering graduate by qualification, a mom influencer, and a mom blogger by profession. Being a mother of a 9-year-old son, my motherhood journey is full of excitement and experiments. For which, I keep writing about the various bumpy rides in motherhood that may help fellow moms to ease out their parenting.

After my son’s birth, I had been through a rough phase of postpartum depression, which I had to come out by myself with my friends and family’s help. As I felt that during my suffering, due to lack of knowledge and awareness, it took me long to come out of that phase. So the blogging page on Instagram started with the motive of spreading happiness and positivity to moms around the world.

What led you to start your page on Instagram and what is it about?

It all started during the strike of coronavirus when everybody was stuck at home due to the pandemic. I did a certification course on content writing and became a mom blogger. I love writing on parenting niche, health, pregnancy, nutrition, and mental health. While writing for various websites, I thought of jotting my personal experience on Instagram which lead to the start of my page.

Slowly, when people started resonating with my content, various brands started contacting me for promotion. As I gained a lot of support and love in Instagram, along with blogging, I started influencing as a freelancing profession.

How would you distinguish the term blogger from an influencer?

According to my opinion, blogging is lot more like journaling, sharing personal experiences with the world, and motivating people to learn through my own experiences, whereas influencing is connecting a larger audience to spread a particular message on a larger impact. For me, being a mom influencer is making me explore wider and varied niches, be it parenting, beauty, fashion, or health.

Is it financially sustainable to be an influencer today?

I feel that this is a field where the sky is the limit. And nowadays, people earning a lot to sustain their living through influencing. For me being a freelancer in this field and quite a newcomer in it, I am not concentrating much on the financial spectrum.

What do you think influences consumer behaviour?

If I think of myself as a consumer, I would prefer getting influenced through realistic reviews and tried and tested results. So my motive as an influencer is to give authentic and honest reviews on every product or service I promote.


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Interviewed by - Mukund M