Kaarina Kaisar - I Used to Fool Around and Make Random Videos on Snapchat, It Gradually Caught Speed (Content-Creator From Bangladesh)

The first video I uploaded "Types Of Girls Before Eid" racked up 10,000 views on Facebook in 2 days and I was absolutely over the moon. The response was phenomenal and I remember refreshing my page every few minutes to see if the video had garnered more views!

Soon after, I joined an online entertainment platform, where I met the aforementioned, Rezaur Rahman (Reza) and Ishfaque Kamal (more popularly known as 'Fake My Life' on FB), who would go on to become one of my closest friends. I was really able to explore my creative side with their help and we partnered up to execute a range of interesting videos across Youtube, Facebook & Instagram.

Tell us about your background and journey.

I am a digital content creator based in Dhaka, Bangladesh.
Although my 'online shenanigans' have put a face to this name, on a more serious note, I have co-founded a production house called, House Of Chaos, with one of my best friends and, not to exaggerate, one of the best rising Directors in the country, Rezaur Rahman.

We specialise in making TVCs, OVCs, Short-Films, Web-Series, Music Videos, AVs, etc. and have huge plans to expand shortly.

At the end of the day, I just want to execute work that I am proud of; that I can confidently say, would leave a strong impact on the audience- whether it's random videos I film through my front camera or a project that requires a unit of 500 people. The Bangladeshi Film and Digital Industry have a long, long way to go and is on the verge of changing- and I am extremely honoured to be able to be a part of this rhythmic change.



When did you first decide that you wanted to create digital content and how did you start?

It wasn't really a decision I embarked upon consciously. I used to fool around and make random videos on Snapchat, either utilizing the filters to portray humorous scenarios or have Bollywood music blasting in the background accompanied with my reactions to songs like "Teri Kurti Sexy Lagti Hai".
(Yes, this song does exist, and yes, it is one of my favourite songs, which I listen to, on loop, till this date).

It was actually my friend Farheen Amira, who encouraged me to make my videos public on Facebook. I did not feel secure making my FB profile so public, hence, I opened up a Facebook page and started uploading videos on both FB and IG.

The first video I uploaded "Types Of Girls Before Eid" racked up 10,000 views on Facebook in 2 days and I was absolutely over the moon. The response was phenomenal and I remember refreshing my page every few minutes to see if the video had garnered more views!

Soon after, I joined an online entertainment platform, where I met the aforementioned, Rezaur Rahman (Reza) and Ishfaque Kamal (more popularly known as 'Fake My Life' on FB), who would go on to become one of my closest friends. I was really able to explore my creative side with their help and we partnered up to execute a range of interesting videos across Youtube, Facebook & Instagram.

The love from the viewers poured in and eventually when Ishfaque left to pursue a Law Degree in the UK, Reza and I decided to quit our jobs and start something of our own, where we would have full freedom to explore in every viable direction.



Is vlogging and digital content creation a financially sustainable career?

Umm..to be very honest, this is very subjective. If one is smart and can play their cards right by making the most of their momentum, then, yes, I do believe that one can achieve financial sustainability and security through vlogging and digital content creation. The digital space is booming right now! Brands and agencies are definitely taking notice of this changing scenario and involving digital content-creators to promote products and services, through Facebook, Instagram, Youtube, Tiktok, etc. Plus, monetization aids the income as well.
However, as I said, one has to play their cards right. Self-branding and innovation are extremely important to stand out in this saturated market.
Also, not to sound too much like your mother, but it's always good to have a Plan B. Hear me out!-
As enjoyable as self-employment is, it's still very flaky: One day you may wake up and not feel like making content anymore because your mental health is taking a toll from all the negative comments, or the "cancel-culture" may have found its way to you for something you may have tweeted about 14972 years ago, or you may just feel burned out eventually. Like other jobs and career paths, you never know when things can go south. So, a word to the wise always has a Plan B!

How and where do you find inspiration to churn out content?

I mostly rely on the simple, relatable aspects of life.
"Mother complaining that none of her children helps her and shooing me away when I actually do offer help because 'i cAnT sTaCk tHe cOndiMenTs iN perFecT aLphaBetiCaL oRdEr'? - Great! If I am facing this, a lot of other people might be too. Let me rant about it!"
Whether it's being stared at for not wearing a Dupatta or ranting about girls who somehow find the perfect boyfriends who buy them a new iPhone every 6 months, while I can't seem to find anyone who would pay for my burger- I try to coat simple things with humour and entertainment, and hope and pray that my audience can hitch a ride on my bandwagon of reliability.

What piece of advice would you like to give to future and aspiring digital creators or influencers ?

I am really not in a position to be giving advice to other people as I am still figuring things out myself, but speaking from personal experience, have fun with your content! Be authentic, be consistent and give your taste and passion priority.

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Interviewed by - Saba Parveen