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Fashion Brands are the most luxurious industries all over the world. People follow trends and celebrities to stay up to date with fashion. Every year new fashion brands emerge, but some have been in the market for over a century. These brands are the leading fashion houses globally. They set the trend, and others follow them. These brands produce the highest quality products, many of which are hand-crafted with perfection. 4 top and oldest fashion brands are:
1. Gucci
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Gucci is the oldest Italian fashion brand that was founded in 1921 in Florence, Italy by Guccio Gucci. It is THE most iconic luxury brand in the world. It has more than 550 stores worldwide. Gucci became the top luxury brand online in 2021. The brand’s online sales increased by more than 70%, the result of elevated eCommerce, digital storytelling, and innovation.
Its motto of embracing "genderless fashion" and a "sustainable supply chain" has won over the consumers. Gucci generated more than 44% of the revenue from the Asia-Pacific market. The target consumers of Gucci are between 18 to 44 years old. They are men and women with a high income who love fashion and status. The excellent marketing and advertising with associations from many companies like Ford, Fiat, and General Motors have added great brand value. Gucci has even partnered with UNICEF.
It is a part of the CSR initiative "Chime for Change". Gucci products are of the highest quality. It has a strong international presence, especially in the USA, UK, and Japan. Their product portfolio consists of apparel, handbags, and clothing. Some iconic Gucci items are Gucci Bamboo, Gucci Jackie, Gucci Belt, and the Gucci flora.
2. Louis Vuitton
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Louis Vuitton is a French fashion house founded in 1854 in Paris, France. 168 years later, it operates in more than 50 countries with 5560 stories worldwide. It is a luxury retail company that sells its products through its Exclusive LV stores. It sells through its Online Website in the United States. The largest LV store is The Louis Vuitton store in Champs-Elysees.
According to Forbes, Louis Vuitton is the world’s most valuable luxury brand valued at $39 billion. Travelling and Craftsmanship are the brand's core values. Louis Vuitton is synonymous with creativity as well as elegance. Its products are a perfect blend of tradition and innovation, embodied with dreams and fantasy. It targets individuals with a high disposable income.
Men and women striving for respect and social status along with fashioners are LV’s customer base. Exclusivity and Prestige Price are its current positioning in the market. Over the years, Louis Vuitton has acquired a strong brand recognition with its wide range of products. Its consumers are highly loyal as it advertises through celebrities. The brand's strong distribution channels are a large contributor for LV to offer custom-made products.
Superior craftsmanship with its limited hand-crafted products is its strongest point. The logo and the monogram are what makes it different from other luxury brands. The NO Discount policy of Louis Vuitton attracts people towards itself.
Best known for its luxury leather trunks and bags, LV has captured the market with its shoes, watches, jewelry, accessories, sunglasses, books, and ready-to-wear. Every Louis Vuitton bag has its own story. The Alma bag was a special order from Coco Chanel herself in 1920. This regular-sized exclusive handbag is popular even today.
3. Hermès PARIS
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Founded in 1837 by Thierry Hermes in Paris, France, Hermès is the most valuable luxury brand. A mixture of exquisite craftsmanship, and rich heritage, Hermès has an eye for detail. Initially, Hermès provided saddles, bridles, and leather riding gear. After 1880, it expanded its product line. The leather golf jacket was the first clothing item made in 1922.
The same year, leather handbags entered the market. Hermès products are considered more authentic than LV. With a net worth of more than $35 million, Hermès operates more than 300 Exclusive stores in 30+ countries. A few Hermès products are better investments than gold or stocks.
The Hermès Birkin bag is the ultimate status symbol as it enjoys high-quality products and superiority in the market. Hermès' product range includes leather goods, watches, and jewelry. Ready-to-wear, furniture, accessories, and saddlery. The largest contributor is the leather goods and saddlery category with more than 50%.
4. Chanel
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Chanel was founded in 1910 by Coco Chanel in Paris, France. Chanel is “the ultimate house of luxury, defining style and creating desire, now and forever”. The brand is a symbol of creativity and uniqueness. After Coco Chanel started selling hats in her first store, she expanded to clothes and perfumes. Chanel has more than 310 stores worldwide.
Products include perfume, jewellery, clothes, eyewear, bags, and accessories. It is valued at more than $12 billion, at least half of it from Asia-Pacific. Chanel is a lifestyle brand focusing on sustainability. It continuously enters new markets and has qualified professionals working for the brand. These are great for the brand, as they are known for comfortable and functional clothes.
Their classic and timeless styles have maintained their quality over time. Chanel has produced many unforgettable fashion pieces over the last few decades. Its classic Tweed Suit is a mix of masculinity with femininity. For the last century, Chanel No.5, remains the best-selling perfume of all time. Chanel logo earrings elevate every outfit in 2022.
Written by Garima Jain
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