Source: Creative Bloq
Ever wondered who designed some of the famous logos?
Working as a logo designer has the benefit of allowing your works to go down in history as contributing to the success of some of the world's top corporations. In this post, we'll look at ten great logo designers who have done just that, as well as the classic works that have gained their fame.
1. Carolyn Davidson
Only a few companies in the world are known more for their logo than for their actual name, and Nike is one of them. Carolyn Davidson is the woman behind the world-famous Nike swoosh.
While still a student at Portland State University, Davidson designed the Nike logo in 1971. After that, she worked for Nike until 1983, when she retired from her design career.
2. Paul Rand
Designer Paul Rand's collection of notable logos is unquestionably one of the most amazing you will come across. Paul Rand is the man behind world-famous logos such as the IBM logo, the UPS logo, the ABC logo, the Yale University Press logo, and many others. He is known as one of the founders of the Swiss style of graphic design.
After spending the majority of his time teaching design at Yale University, Rand was accepted into the New York art directors club hall of fame in 1972. Rand died in November of 1996, but his contributions to the field of design will undoubtedly live on. One of his strong points is his ability to brand logos.
3. Walt Lander
There was a marketing shift going on when Walter Landor was working as a designer. The days of store clerks recommending things to customers were dwindling, and Landor realized that exceptional logo designs would become increasingly important in making products stand out from the crowd.
When most logos were made in the cooler, Swiss-modernism style, his designs were warm and inviting. Landor is most recognized for his work on the Levi's and Alitalia logos, but he also has helped establish a warm, inviting style that has benefited countless other companies.
4. Paula Scher
Paula Scher has been dubbed the "master conjurer of the instantly familiar," as she attempts to create logos that are instantly recognizable pieces of art on their own. Her distinct style mixes aspects of pop culture and fine art to produce designs that are both relevant to today's generation and timeless at the same time.
Scher is best known for designing memorable logos for Tiffany & Co. and Citibank. She has, however, collaborated with several other businesses to assist them to produce memorable designs. In 1998, Scher was inducted into the Art Directors Club Hall of Fame, and in 2000, she was awarded the Chrysler Award for Innovation in Design.
5. Lindon Leader
Lindon Leader is one of the few designers in history who has mastered the use of white space. Lindon may not be as well-known as some of the other so-called superstar designers, but his work is deserving of worldwide acclaim.
The FedEx logo, which contains a perfect arrow pointing forward in the white space between the "E" and "X," is by far Lindon Leader's most recognized creation. It's a logo that's received numerous honors and is constantly ranked among the top ten logos.
6. Ruth Kedar
Few logo designers can claim that their work is seen by billions of people daily, numerous times a day. Of course, Ruth Kedar isn't your average logo designer, and the Google logo she designed isn't your average logo either.
Ruth Kedar was born in Brazil, studied architecture in Israel, and graduated from Stanford University with a master's degree in graphic design. But it is her work on the iconic Google logo, though- a logo which the firm still uses today, that has permanently cemented Kedar's position in design history.
7. Rob Janoff
No list of great logos would be complete without discussing the Apple logo, which was designed by Rob Janoff. Janoff explained how the iconic bite out of the apple logo was designed to represent a "byte" of information and express the idea that Apple goods are as tempting as the apple in the Garden of Eden in one interview.
Janoff has worked on projects for IBM and Intel in addition to designing Apple's logo. His work on the iconic Apple logo, on the other hand, will almost certainly always remain his largest claim to fame.
8. James Modarelli
In 1959, James "Jim" Modarelli designed the NASA logo while working as an artist-designer at the laboratory that would become the NASA Glenn Research Center.
In the logo, the sphere depicts a planet, the stars indicate space, the red chevron represents an aeronautics wing, and there is an orbiting spacecraft traveling around the wing.
9. Salvador Dalí
Salvador Dal was a well-known Spanish surrealist artist who was born in the Catalan town of Figueres. He is primarily known for his surrealist paintings, but he also designed the iconic Chupa Chups logo.
The name Chupa Chups (which means "to suck") was combined into a brightly colored daisy design by Dali, who suggested that the emblem be placed on top of the lollipop.
10. Raymond Loewy
Raymond Loewy was an American industrial designer born in France who became famous for the scope of his work in a range of industries, including the Shell logo.
To give a visual depiction of the corporate and brand name, the scallop shell or pecten logo was introduced.
Raymond also designed the Exxon logo.
Conclusion
Do you find their work inspiring?
Whether you’re a design student or a practicing designer, it’s beneficial to look at the work of the iconic logo designers and learn from them regularly.
Anshika Bansal
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