How to Write Cold Emails? 5 Best Cold Email Templates

 

Source: Snov.io

A cold email is an email you send to a prospective client who doesn't yet know you. Cold email is when you send a stranger an email you obtained through public resources. 

A proper cold email must include your name, phone number, email address, websites, specific subject, and job title. A call to action must always be there at least twice in your cold email. Cold emails are typically sent between small businesses or from an individual to their future or prospective clients or customers. Cold email can also be described as one-on-one, private communication. It's similar to a cold call but less bothersome and obtrusive.

Here are 4 points you must keep in mind while using cole email strategy. 

1. Use the First Name of the Receiver

Using their first name is the simplest approach to demonstrate that you didn't simply discover a list of sales emails and spam them.  A simple "Hello, First Name" goes a long way toward giving you a more genuine sound.

2. Make It Meaningful

It doesn't matter what spam emails have in common. Always make sure your email contains at least one important or interesting offer.

3. Avoid Talking About Yourself Excessively

Keep it brief. A lengthy introduction complicates reading your email. Your email will be more difficult to read and will sound like spam if it has a lengthy introduction.

4. Feedback 

While writing cold emails you have to be very careful. You may have to use persuasive cold emails to initiate a conversation with a potential client and ask for feedback. 

Here are 5 promised cold email templates you can use to get clients and customers. 

Template 1

Hello (first name of recipient),

(Your first name) here, and I work at (title) (company name). Right now, we provide (explain the good or service).

Although it's only an informed guess, your online profile makes you appear like the appropriate person to interact with. Or perhaps you might direct me if I'm not going in the proper direction?

I want to talk to the person in charge of (job pertinent to your product/service) at (business name).

If that describes you, would you be open to a 15-minute conversation on (specified time/date) to explore how (service/product) might help your company in more detail?

If not, will you kindly put me in touch with the appropriate person if not you?

Your assistance would be appreciated!

(Signature)

Template 2

I enjoy your company very much. I also really like (compliment on a particular aspect of the recipient's work).

I (what kind of work you do). I collaborate (mention a big-name potential client, if you can).

Here is a sample of my work: (Include a link to your finest work sample or a selection from your portfolio).

I was just wondering whether (recipient's company) could be interested in anything similar, so I emailed you about it.

I created a sample to demonstrate what it might resemble here: (Link to a specific example of your work that you made in advance for the client).

Do let me know if you have any interest in this.

(Signature)

Template 3

Dear [name],

I noticed you were connected to the individual I am wanting to connect with. I'm not sure how well you know them, but if you do, I'd want a meeting to discuss how they might be able to work with “your organization."

If this is something you feel comfortable doing, just let me know, and I'll send you a formal request for the introduction that you can send to the other party.

(Signature)

Template 4 

Hello name,

When did you last complete everything on your daily to-do list?

You struggle continuously to remain on top of things, let alone be the successful leader you need to be if you're like most busy executives.

Our programme enables driven businesspeople to save up to ten hours each week that can be redirected to their top goals.

Would you like a customized demo? Are you available next week?

(Signature)

Template 5

[Pain point] Are you sick of it?

Good day, [first name]

I hope this email finds you in good health! I wanted to get in touch because [describe how you discovered them and how you are related to them: spoke with a coworker, observed a post on LinkedIn, etc.]

A new platform from [Name of Company] will benefit [Organization Name] and (your team). [One-sentence advantages pitch]. By using the following methods, we achieve this.

Feature/benefit No. 1

Feature/benefit No. 2

Let's look at the precise ways in which [name of your company] can benefit your company. Do you have a moment to take a quick call at [time and date]?

(Signature)

Conclusion

Now you can use these templates and start cold emailing. Remember to customize them according to the occasion and setting. 

Written by Garima Jain