Many people believe that they are too young to achieve success, but this is nothing more than a myth. My goal with this book is to break this myth and demonstrate that anyone can achieve anything, regardless of age.
1. Can you share your journey and what led you to specialize in helping coaches and professionals scale their businesses through sales funnels and digital marketing?
In August 2016, I started my journey in Computer Science Engineering with the aim of becoming a software engineer. I had always been interested in computers and spent a lot of time online, building web pages and exploring different topics. However, after two years, I realized that this wasn't what I wanted to do.
In August 2018, I joined a Digital Marketing Institute to learn more about digital marketing. I had designed my first website when I was 13, and learning about digital marketing was a way to reconnect with my childhood hobby. I also knew that I wouldn't be able to get a job with just my Btech degree, and I didn't want to work a traditional job anyway.
In April 2019, I attended an online summit and was referred to Dev Gadhvi Sir, who became my mentor. Under his guidance, I started to see my life change for the better. I realized that coaches and mentors have changed my life and have the power to transform others' lives, and I wanted to give back to the coaching community.
During my journey, I came across a book called "Ikigai." According to the book, if you have a healthy mix of answers to the following three questions, you have found your dream career or your Ikigai:
1. What do you love?
2. What are you good at?
3. What does the world need?
And when I started my journey, I answered the above three questions and found my Ikigai.
What is my passion? - Helping people succeed in life.
What are my skills? - Digital marketing, building sales funnels.
Is there any demand for my skills? - While coaches are good at what they do, they need funnel builders to help them grow and scale their business and create more of an impact. That's where I come in - I help coaches and professionals scale their businesses through sales funnels and digital marketing. This is how I specialized in helping coaches and professionals scale their businesses through sales funnels and digital marketing, and this is why I do what I do.
2. The uncertainty faced by coaches and trainers in generating leads and converting them into sales is a common challenge. What are the key strategies you employ to address this issue and provide stability for your clients?
Digital marketing is a crucial aspect of any business. Coaches and trainers often face uncertainty in generating leads and converting them into sales. To address this challenge, I employ a simple framework called ANC, which stands for Attract, Nurture, and Convert.
I assist my clients in attracting people to their funnel with advertisements, primarily on Facebook and Google. After attracting potential customers, we nurture them with a free or paid workshop, where we provide immense value to them. This helps in building a strong relationship with the audience and eventually converting them into paying customers.
3. Sales funnels play a pivotal role in your work. Could you explain how creating and optimizing these funnels benefits your clients in practical terms?
The funnels are the lifeline of my clients' businesses since they generate leads on an automatic basis 24/7 for them. In order to generate better results, I and my team optimize the funnel from time to time, including ads, offerings, landing pages, etc.
I have generated over INR 14CR+ (2 Million USD) for my clients collectively in the past three years, which is one of the direct benefits my clients have received. Additionally, their business revenues are predictable now, and a lot of things run automatically and require little or no human intervention.
4. Digital marketing is a rapidly evolving field. What are some trends or strategies you believe every coach or consultant should be aware of to succeed in the digital landscape?
The digital marketing field is evolving, but I believe that marketing fundamentals haven't changed much over the past few decades and won't change much in the future.
While tools and technologies will continue to evolve, the fundamentals will remain the same.
I suggest staying true to fundamentals, following trends, and modeling what your competitors are doing rather than always building things from scratch since there is no point in reinventing the wheel. We as marketers call this concept of modeling what works as funnel hacking in marketing.
5. You've authored a best-selling book, "You Are Not Too Young." Can you tell us more about the book's core message?
After reading numerous books on success principles, I realized that there was a need for a book that could connect with young individuals and inspire them to take steps toward success and fulfillment. With this in mind, I wrote a book aimed at helping others and transforming their lives.
Many people believe that they are too young to achieve success, but this is nothing more than a myth. My goal with this book is to break this myth and demonstrate that anyone can achieve anything, regardless of age.
I believe that this book will serve as a valuable resource for young individuals seeking to achieve holistic success.
6. Let's conclude with a fun question. If you could have dinner with any three people, living or historical, who would they be, and what would you ask them?
It's quite a tough question to answer, but as I have to answer this question, I would say:
Bill Gates - I would ask him what drives him daily and what keeps him motivated and grounded even after being one of the richest people in the world.
Mark Zuckerberg - I would ask him if he had not started Facebook, what would he be doing?
Vishen Lakhiani - I would ask him how AI would affect human work in the long run and how it would affect the happiness and fulfillment of us as human beings.
BIO:
Vikas Agrawal is a young entrepreneur and the author of the book "You Are Not Too Young." He runs a digital marketing agency that specializes in creating sales funnels for coaches, trainers, and mentors. His agency serves clients not only in India but also internationally.
Through his services of building funnels, coaching & mentoring programs, webinars, and more, Vikas has inspired and transformed the lives of many people.
He holds a degree in computer science engineering and is an entrepreneur by passion. Initially leading a normal life, he later realized the importance of finding one's passion and turning it into a business that generates multiple income streams.
Interviewed and Edited By- Pragya Lamba
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 For My Clients Collectively In Three Years (Best Selling Author And Entrepreneur From India)){kind=link}
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