Isha Borah - I Approach Criticism As An Opportunity For Growth Rather Than A Setback (Digital Creator With 1.8M+ Followers)

Negative feedback is inevitable in any creative endeavor. I approach criticism as an opportunity for growth rather than a setback. I carefully evaluate constructive feedback, extracting valuable insights to refine my content.

1. Could you please share your background what inspired you to start creating styling videos, and how you got started in this field?

My journey in the world of fashion began with a deep passion for self-expression through clothing. Coming from a diverse background, I drew inspiration from the fusion of cultures and styles around me. The desire to share my unique perspective with a wider audience led me to start creating styling videos. It all began organically, as I documented my personal style evolution and fashion experiments. I started by sharing these videos on various platforms, and the positive response encouraged me to delve deeper into the world of digital fashion content creation.

2. What are your thoughts on the importance of authenticity and relatability in the content you create? How do you ensure your videos resonate with your audience?

Authenticity and relatability are the cornerstones of my content philosophy. I firmly believe that a genuine connection with the audience is crucial. I strive to showcase real-life styling scenarios, embracing imperfections and celebrating individuality. By sharing my personal fashion journey, I aim to create content that resonates with diverse audiences. This involves staying true to my unique voice, avoiding trends that don't align with my style, and engaging in open and honest conversations with my followers.

3. How do you handle negative feedback or criticism from your audience?

Negative feedback is inevitable in any creative endeavor. I approach criticism as an opportunity for growth rather than a setback. I carefully evaluate constructive feedback, extracting valuable insights to refine my content. For unfounded criticism, I maintain a positive and composed demeanor, understanding that everyone is entitled to their opinions. Addressing concerns with empathy and grace helps to foster a supportive community, turning criticism into a catalyst for improvement.

4. What do you hope viewers take away from your styling videos? Are there any messages or themes you aim to communicate through your content?

Through my styling videos, I aspire to inspire confidence and creativity in my viewers. I want them to see fashion as a form of self-expression and a means to celebrate their uniqueness. Themes of inclusivity and sustainability often weave through my content, encouraging viewers to embrace their individuality while making conscious fashion choices. Ultimately, I hope my audience gains a deeper appreciation for personal style and develops a more positive relationship with their own fashion journey.

5. What advice would you give to other people aspiring to start their digital creation journey?

To those aspiring to embark on their digital creation journey, my advice is to embrace authenticity. Find your unique voice and stay true to it. Consistency is key, but it's equally important to evolve and adapt to the changing landscape. Engage with your audience genuinely, and don't be afraid to take creative risks. Remember that success is a journey, not a destination, so enjoy the process and stay passionate about your craft.

6. What is a book you love and would recommend our readers to give it a try?

One book that has greatly influenced my perspective on fashion and self-expression is "The Art of Style" by Annette Tapert. It delves into the stories behind iconic fashion figures, exploring the profound impact of personal style on self-confidence and societal perceptions. I highly recommend it to readers seeking inspiration and a deeper understanding of the transformative power of fashion.

Interviewed by- Shreya 

Edited by- Pragya lamba